Homeplus Collaborates with Mixologist Kim Bongha to Launch 'Blanc and Blanc' Canned Cocktail

Homeplus announced on the 18th that it has exclusively launched the ‘Blanc & Blanc’ canned cocktail, developed in collaboration with Korea’s leading mixologist Kim Bongha, offering a convenient drinking and portable experience.

Mixologist Kim Bong-ha is showcasing the 'Blanc and Blanc' canned cocktail on the 18th at the Homeplus Mega Food Market Gangseo branch in Deungchon-dong, Seoul.
[Photo by Homeplus]

The newly introduced canned cocktail is a canned version of the signature cocktail ‘Blanc de Blanc’ from ‘Mixology,’ a bar operated by first-generation Korean mixologist Kim Bongha in Cheongdam-dong, Gangnam-gu, Seoul. It is sold nationwide at Homeplus stores for 4,500 KRW per can and 9,900 KRW for three cans.

‘Blanc & Blanc’ delivers a fresh and beautiful flavor with notes of lime and Shine Muscat. It features a clean finish characterized by the refreshing acidity of lime at first taste, followed by the sweetness of Shine Muscat and white wine, and the crispness of carbonation.

Mixologist Kim Bongha is the developer of the ‘Mixology Smoky Earl Grey Syrup,’ the main ingredient of the popular ‘Earl Grey Highball’ that gained fame through a well-known variety show. Leveraging his product development experience, he conducted more than 10 preliminary tests with Homeplus buyers during the development of ‘Blanc & Blanc’ to achieve a taste most similar to the actual cocktail.

So far, Homeplus has exclusively planned and sold over 10 types of RTD (Ready-To-Drink) alcoholic beverages, including ‘Earl Grey Highball’ and ‘Blanc & Blanc.’ Fueled by the ongoing ‘Mixology’ trend of customizing drinks to personal taste and customers’ preference for convenience, cumulative sales surpassed 770,000 cans as of the 14th.

Lee Taekmin, buyer of the Homeplus alcoholic beverage team, said, “Starting with the launch of ‘Blanc & Blanc,’ we are planning to introduce additional high-quality canned cocktail products in collaboration with mixologist Kim Bongha. We will continue to strengthen our product lineup in line with trends to enhance competitiveness and strive to attract more customers offline.”

This content was produced with the assistance of AI translation services.