"Convenience Store Holiday Table" CU, First in the Food Industry to Offer 1+1 on Holiday Foods

Two Types of Hangawi Lunchboxes, Six Frozen Ready Meals Released
'Nahonja Modeumjeon' Targeting Late Returnees
Limited Quantity 1+1 for Four Finished Products Including Dongtaejeon

CU announced on the 18th that it will launch cost-effective Chuseok ready meals starting from the 19th, targeting consumers preparing convenient holiday meals.

A model is introducing CU's representative Chuseok ready-to-eat products
[Photo by CU].

The Chuseok ready meals released by CU this time consist of a total of 9 types: 2 Hangawi lunchboxes for single-person households celebrating alone, and 7 frozen ready meals featuring representative holiday dishes. Due to high demand for Jeon (Korean pancakes) and other items during the holiday season, a 1+1 promotion will be held for the first time this year to help budget-conscious consumers in this era of high prices.

The Hangawi lunchboxes include a Pork Roast Set Lunchbox and a Solo Assorted Jeon Lunchbox, boasting a rich and hearty composition for single-person households not returning home during the Chuseok holiday. Prices range from 5,900 to 6,900 KRW.

The Pork Roast Set Lunchbox contains Berkshire K breed pork roast along with various Jeon and side dishes. Berkshire K is a high-quality domestic pork breed known for its tender meat, rich in unsaturated fatty acids, and has a savory flavor that is even suitable for shabu-shabu. The Solo Assorted Jeon Lunchbox is a single dish composed of 9 different types of Jeon, including Kimchi Jeon, Potato Jeon, Mung Bean Jeon, Donggeurangttaeng (Korean meat patties), Fried Chili Peppers, Fried Squid, and Seafood Assorted Meatballs, allowing individuals to enjoy a plentiful holiday meal alone.

To meet the demand for conveniently preparing ancestral rites dishes, CU is also offering holiday foods with enhanced convenience. These include four ready-made products: one-meal Japchae, Pollack Jeon, Perilla Leaf Jeon, and Omisan Jeon skewers, as well as three ingredient sets: Pollack meat, assorted seafood, and lobster shrimp.

All these products are frozen ready meals, making them easy to store and convenient to cook and eat whenever needed. The four ready-made products will have a limited 1+1 promotion from the 24th to the 30th of this month. Purchasing these four items under the 1+1 deal allows customers to buy a total of 8 items for around 33,000 KRW. Considering that one serving is 300g, this amounts to approximately 9 servings.

CU has expanded its holiday product lineup beyond the lunchboxes it has focused on so far, offering a variety of menus to break the conventional notion and propose that even convenience store products can sufficiently prepare ancestral rites tables and holiday meals for households that find holiday preparations burdensome. This idea was inspired by the recent soaring prices and increased shopping basket burdens, which have led to higher demand for purchasing ready-made or meal kit ancestral dishes rather than making them from scratch.

Meanwhile, CU’s lunchbox sales during the Chuseok holiday period (3 days including the day of the holiday) have steadily increased over the past three years, with year-on-year growth rates of 12.6% in 2020, 15.0% in 2021, and 13.4% in 2022.

This content was produced with the assistance of AI translation services.