Lotte Duty Free Appoints NCT DREAM as Models... Strengthening Global Marketing

Released on official SNS account on the 15th

Lotte Duty Free announced on the 17th that the top boy group 'NCT DREAM' has newly joined its global model lineup.

On the 15th, Lotte Duty Free revealed a 'Guess Who?' series video on its official social media (SNS) account, announcing NCT DREAM's activities as a Lotte Duty Free model. NCT DREAM is a 7-member multinational group that debuted in 2016 and has released many hit songs such as ISTJ, Glitch Mode, and Hot Sauce. Their third full-length album ISTJ, released in July, attracted great attention by surpassing 4.2 million pre-orders.

NCT DREAM selected as Lotte Duty Free model
[Photo by Lotte Duty Free]

In line with the endemic phase, since the second half of last year, Lotte Duty Free has appointed Super Junior, Lee Junho, TWICE, Stray Kids, and aespa as its models and has been conducting various marketing activities. In February, they held a TWICE fan meeting, and in August, a Super Junior fan meeting, directly attracting about 1,000 Japanese tourists. In June, they hosted the '32nd Lotte Duty Free Family Concert,' gathering 30,000 domestic and foreign customers. Lotte Duty Free expects that the addition of NCT DREAM will receive positive responses from global customers, including those from Japan and the Chinese-speaking regions, as well as domestically.

A Lotte Duty Free official stated, "We expect the number of Chinese group tourists visiting Korea to gradually increase around September and October," adding, "Lotte Duty Free will continue marketing activities with its models to provide customers with not only duty-free shopping but also rich experiences and attractions."

This content was produced with the assistance of AI translation services.