Jungjingong Creates Excellent Personal Data Protection Cases Through Pseudonymized Information Integration and Utilization

Excellence Award in Pseudonymized Data Utilization Best Practices and Ideas Contest

The Small and Medium Business Corporation (Chairman Kang Seok-jin, hereinafter referred to as SBC) announced on the 15th that it won the Excellence Award in the Utilization Best Practices category at the ‘2023 Pseudonymized Information Utilization Best Practices and Ideas Competition’ jointly hosted by five government ministries including the Personal Information Protection Commission.

SBC’s Performance Reward Division received the Excellence Award in the Utilization Best Practices category for the case study titled ‘Analysis of Long-term Employment Effects between Subscribers and Non-subscribers of the Naeil Chaeum Deduction Program’.

Small and Medium Business Corporation

The pseudonymized information utilization best practice involved analyzing combined pseudonymized data from Naeil Chaeum Deduction subscriber information and employment insurance data from the Korea Employment Information Service. As a result, the length of continuous employment for subscribed workers was 2.7 times longer compared to non-subscribers, and the sales per person increased by 229 million KRW compared to non-subscribing companies, confirming the effects of long-term employment of Naeil Chaeum Deduction subscribers and productivity improvement of subscribing companies.

The SBC Naeil Chaeum Deduction program has been promoted since 2014 to support long-term employment of workers in small and medium venture businesses. The cumulative number of subscribers to the Naeil Chaeum Deduction program has reached approximately 830,000 as of this year. In addition to winning the pseudonymized information utilization competition, SBC is actively pursuing various activities to ensure the safe protection and utilization of personal information. Specifically, these include ▲introducing the latest information protection systems ▲holding personal information protection ceremonies ▲operating consultative bodies among related organizations ▲strengthening internal personnel capabilities.

Jo Han-gyo, Head of the Human Resources Growth Division at SBC, said, “Through this effect analysis using pseudonymized information linkage, we were able to confirm the performance of the Naeil Chaeum Deduction program,” and added, “We plan to expand information linkage among public institutions in the future to provide safer and more effective services to customers.”

This content was produced with the assistance of AI translation services.