Diageo Launches Luxury Tequila 'Don Julio 1942' in Korea

Using Blue Agave Aged at Least 2 Years in American Oak Barrels

Diageo Korea's tequila brand Don Julio announced on the 15th that it will launch 'Don Julio 1942' in the domestic market.

Don Julio 1942 is a luxury tequila brand introduced to the world in 2002 to commemorate the 60th anniversary of tequila production by its founder Don Julio Gonzalez. The name is derived from the year 1942, when Gonzalez first began his tequila journey.

Don Julio 1942 takes a minimum of eight years to produce one bottle and uses 100% blue agave aged for at least two years in American oak barrels. To bring out Don Julio’s unique flavor, a special technique is applied to the sweetest part of the agave, and fermentation is carried out using proprietary yeast developed directly by founder Don Julio Gonzalez. The resulting tequila offers aromas of caramel, hazelnut, almond, coffee, vanilla, and chocolate, with a subtle and smooth texture and a pleasant dark chocolate finish. Additionally, the bottle design of Don Julio 1942 features soft curves shaped like elongated agave leaves.

Kim Jwahyun, Marketing Director of Diageo Korea, said, “With the launch of Don Julio 1942, we expect to strengthen the position of luxury tequila in the domestic liquor market and anticipate growth. We will carry out various marketing activities to ensure that Don Julio 1942, known as the drink for sophisticated celebrations, is recognized by more consumers as a symbol of a luxury lifestyle.”

To mark the new product launch, Diageo Korea will hold a Don Julio 1942 launch event on the 16th at the private lounge ‘LBD (LUXE BUT DIRTY).’ About 100 influencers and gourmet experts will join to celebrate the beginning of Don Julio 1942 tequila. The event will also feature special performances by Dynamic Duo and BewhY.

This content was produced with the assistance of AI translation services.