Seoul Milk Adjusts 'Biyotte' Price Increase with Convenience Stores... Likely to Lower Selling Price

Seoul Milk Cooperative is readjusting the supply price of the topping-type fermented milk product 'Biyotte' with the convenience store industry.

Seoul Milk had planned to raise the convenience store selling price of Biyotte from 1,800 won to 2,300 won, a 27.8% increase, starting October 1, but with this adjustment, the selling price is expected to be set lower than originally planned.

A Seoul Milk official stated on the 14th, "We plan to have additional consultations with convenience stores regarding the supply price of Biyotte following concerns that the price increase was excessive." He added, "As we raise the prices of milk and dairy products from October 1, we plan to minimize the supply price increase considering the consumer burden."

Seoul Milk explained that although the raw milk price will increase by 88 won per liter (8.8%) from October, and they are facing difficulties due to rising labor costs, electricity fees, and raw material prices, this decision was made in cooperation with the government's efforts to stabilize prices.

Last month, Seoul Milk also announced that it would minimize the price increase for white milk products, raising the ex-factory price of 'Na 100% Milk' (1L) by about 3% based on large discount stores. Accordingly, the price of the Na 100% Milk 1L product at large marts will be in the high 2,900 won range.

However, at convenience stores, the price increase is larger, rising 4.9% from 3,050 won to 3,200 won for 1L. The 200mL product price will increase 9.1% from 1,100 won to 1,200 won, and the 1.8L product price will rise 11.7% from 5,550 won to 6,200 won.

Regarding this, a Seoul Milk official explained, "Convenience stores are typically small-scale self-employed businesses operating 24 hours and frequently hold discount events such as '1+1' or '2+1,' so the selling prices appear to be reflected higher than general distribution channels."

This content was produced with the assistance of AI translation services.