CU Launches 'Penkiteureop', Convenience Store Exclusive Small Portion Meal Kit Series

30% Discount on Pocket CU Pre-Orders Until Next Month

CU announced on the 14th that it has launched 'Penkite Lab (LAB)', a convenience store-exclusive small-portion meal kit series, in response to the growing demand for Home Meal Replacement (HMR). Penkite Lab stands for 'Convenience Store Meal Kit Laboratory' and is an exclusive CU ready meal lineup that researches, develops, and introduces small-portion meal kits specifically for convenience stores.

CU has launched "Penkite Lab," meaning 'Convenience Store Meal Kit Lab,' and released a total of three products: Meat Jjamppong Sundubu, Soboro Tantanmen, and Iron Plate Seasoned Sundae Stir-fry.
[Photo by BGF Retail]

Since early this month, CU has been sequentially releasing Penkite Lab Meat Jjamppong Sundubu, Soboro Tantanmen, and Iron Plate Seasoned Sundae Tteokbokki. Penkite Lab Meat Jjamppong Sundubu is a unique dish made without water, using soft sundubu directly sourced from Gangwon-do. You just need to stir-fry various ingredients such as meat and green onions with the jjamppong sauce. Penkite Lab Soboro Tantanmen is a Chinese-style noodle dish that allows you to enjoy the flavors of peanut butter and chili oil simultaneously. Penkite Lab Iron Plate Seasoned Sundae Tteokbokki features spicy seasoning sauce with perilla seeds added to nude sundae, making it suitable as a drinking snack.

CU plans to introduce dressings and sauces mainly used for salads in 40g small-portion products next month. Additionally, to commemorate the launch of Penkite Lab, CU will hold a 30% discount event for pre-orders through the CU commerce app, Pocket CU, until next month. A BGF Retail official said, "CU plans to continuously expand a wider variety of menus that can enhance customer satisfaction by leading with the Penkite Lab series."

This content was produced with the assistance of AI translation services.