"Let's Quit Now, One Cigarette Is Infinite" Ministry of Health and Welfare Releases Anti-Smoking Advertisement

The Ministry of Health and Welfare and the Korea Health Promotion Institute will release the second smoking cessation advertisement of the year, titled "Chain Smoking of E-cigarettes Where One Puff Becomes Infinite," on the 15th. Alongside this, they will also conduct a public participation campaign called the "Jeondam (E-cigarette) Response Team" to raise awareness about the addictive nature of e-cigarettes among smokers around them and encourage smoking cessation.

The second advertisement was planned to strengthen awareness and alertness regarding the seriousness of e-cigarette 'addiction.' The ad was produced in two versions: "Weekday Office Worker," set in the workplace, and "Weekend Dad," set at home, realistically depicting the 'chain smoking' pattern of smokers who continuously smoke e-cigarettes and conventional cigarettes regardless of location in their ordinary daily lives.

The public participation event, "Jeondam Response Team," is a campaign encouraging smoking cessation among smokers around participants through supportive messages using scenes from the TV advertisement. Visitors to the Ministry of Health and Welfare’s smoking cessation campaign website (nodam.kr) can select advertisement scenes that help smokers recognize the addictive nature of e-cigarettes and send supportive messages, allowing both non-smokers and smokers to participate.

Shin Kkotshigye, Director of the Health Policy Bureau at the Ministry of Health and Welfare, explained, "The second smoking cessation advertisement was designed so that smokers themselves can recognize and become alert to the ‘addictiveness’ of e-cigarettes by showing smokers continuing chain smoking regardless of location."

This content was produced with the assistance of AI translation services.