KGC Insamgongsa Launches Energy Drink 'Jeonggwanjang HwalSam28' in Korea

Energy Drink Jointly Developed with Japanese Pharmaceutical and Distribution Companies
Annual Global Sales of 6.5 Million Bottles

On the 14th, KGC Ginseng Corporation announced the domestic launch of the energy drink "Jeonggwanjang HwalSam28," which has established itself as a steady seller overseas.

HwalSam28 is an export energy drink product jointly developed in 1994 by KGC Ginseng Corporation and Japanese pharmaceutical and distribution companies. It gained particular popularity overseas, especially in Japan, where the mini drink market is well developed. Currently, it is available in 2,600 pharmacies and drugstores across Japan and has established itself as a steady seller with an average annual sales of 6.5 million bottles over the past three years.

The newly introduced domestic version of HwalSam28 contains guarana extract, known as natural caffeine, providing healthy energy and is ideal for consumers concerned about the side effects of synthetic caffeine products, according to the company. Additionally, it features Jeonggwanjang red ginseng concentrate, three types of vitamins (B6, B2, nicotinamide), and six plant extracts including jujube, goji berry, omija, deer antler velvet, ginger, and astragalus, which help maintain sustained vitality.

A representative from KGC Ginseng Corporation stated, “Inspired by HwalSam28’s great efficacy and excellent aroma that have been highly loved overseas, we planned and launched it domestically as well. We intend to expand the base of red ginseng beverages within the mini drink market by positioning it as a healthy energy drink.”

This content was produced with the assistance of AI translation services.