Suncheon-gun, Jeonbuk Province, is expanding the purchase limit of the Sunchang Love Gift Certificate from the existing 700,000 KRW (200,000 KRW for paper type) to 1,000,000 KRW until the end of this month in celebration of Chuseok.


On the 12th, the county announced that it decided to temporarily increase the purchase limit of the Sunchang Love Gift Certificate, which offers a 10% discount benefit, until the end of this month to alleviate household burdens for residents and boost sales for small business owners.

Sunchang Love Card. [Photo by Sunchang-gun]

Sunchang Love Card. [Photo by Sunchang-gun]

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The purchase limit allows individuals to buy up to 1,000,000 KRW in total for paper, mobile, and card gift certificates combined during the month of September.


The county expects a revitalization of the local commercial district as the paper gift certificates, which were previously limited to 200,000 KRW, can now be purchased up to 1,000,000 KRW.


The discount rate remains unchanged at 10% for paper, mobile, and card types. Paper gift certificates can be purchased at 27 sales agencies including NongHyup, ShinHyup, and post offices, while mobile and card gift certificates can be purchased through the local love gift certificate app, Chak.


As the purchase limit is expanded, the county plans to strictly crack down on illegal distribution. It will continuously monitor purchase and exchange histories through an integrated management system and conduct on-site inspections of suspicious merchants or businesses with excessive exchanges.


County Governor Choi Young-il said, “Small business owners are feeling the effects on the ground through the Sunchang Love Gift Certificate, and residents are responding positively. We will continue to do our best to secure budgets and prepare measures for ongoing issuance of gift certificates.”



Sunchang = Asia Economy Honam Reporting Headquarters, Reporter Jeong Young-gwon baekok@asiae.co.kr


This content was produced with the assistance of AI translation services.

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