K-Tourism Roadshow in Beijing and Shanghai... Vice Minister Jang Mi-ran Launches Sales Effort

Large-scale K-Tourism Marketing Event Held in Beijing on the 13th and Shanghai from the 15th to 17th... Resuming After 7 Years
Vice Minister Jang Miran Holds High-Level Korea-China Tourism Talks

The government is launching a full-scale K-tourism sales campaign targeting Chinese tourists during the Chinese National Day holiday.

On the 24th, Chinese group tourists are arriving at Incheon International Airport Terminal 1. On this day, to commemorate the 31st anniversary of Korea-China diplomatic relations, the Korea Tourism Organization held a welcoming event for Chinese group tourists. Photo by Jinhyung Kang aymsdream@

On the 12th, the Ministry of Culture, Sports and Tourism announced that the Korea Tourism Organization will consecutively hold 'K-Tourism Roadshows' in Beijing on the 13th and in Shanghai from the 15th to the 17th. During these events, Vice Minister Jang Mi-ran is scheduled to personally introduce Korean tourism to the Chinese tourism industry and consumers.

The Chinese National Day holiday, which runs from the 29th of this month to the 6th of next month, is known as a peak travel season. From 2014 to 2018, the daily number of Chinese tourists during the National Day holiday increased by 39% compared to usual. A Ministry of Culture, Sports and Tourism official explained, "This event is the first step of the 'Measures to Revitalize Chinese Inbound Tourism,' jointly prepared by related ministries on the 4th."

The Beijing K-Tourism Roadshow will be conducted as a business-to-business (B2B) event aimed at rebuilding the exchange network between the Korean and Chinese travel industries. A total of 64 organizations, including nine local governments across Korea, 32 dedicated Chinese travel agencies, hotels, duty-free shops, airlines, and theme parks, will participate to promote Korean tourism to 88 organizations such as travel agencies and online travel platforms in the Beijing area.

China K-Tourism Roadshow Poster [Photo by Ministry of Culture, Sports and Tourism]

The Shanghai K-Tourism Roadshow will begin on the 15th with a Korea-China tourism industry seminar and B2B event involving 71 Korean organizations, including 13 local governments, and 77 tourism industry organizations from Shanghai.

From the 16th to the 17th, a large-scale K-tourism marketing event targeting Chinese consumers will be held at the Shanghai Huanchiyugang Shopping Mall, marking the first such event in seven years since the 2016 'Chengdu Korean Culture and Tourism Exhibition.'

The Ministry of Culture, Sports and Tourism is also cooperating with China's three major online travel platforms: Ctrip, Qunar, and Tongcheng. From the 15th, Qunar and Tongcheng will run a 'Korea Travel Month' promotion for one month. On the 16th, Ctrip will conduct live sales of hotels and airline tickets on-site.

Vice Minister Jang Mi-ran will take the lead in K-tourism sales, from high-level Korea-China tourism meetings to the Beijing and Shanghai roadshows. On the 13th, Vice Minister Jang will meet with Lao Quan, Vice Minister of the Chinese Ministry of Culture and Tourism, in Beijing to continue high-level exchanges in the tourism sector between Korea and China. Additionally, from the 13th to the 16th, she will visit the roadshow sites in Beijing and Shanghai to personally promote K-tourism and encourage Korean tourism industry officials attending locally in China.

Vice Minister Jang said, "Since the recovery of Chinese inbound tourism is one of the key tasks that will help the Korean tourism industry leap forward and revitalize the domestic economy, I will personally work to expand the Chinese tourism market in celebration of the '2023-2024 Visit Korea Year.'"

This content was produced with the assistance of AI translation services.