F&F Launches 'With You' Campaign Supporting Children's Healthy Lives

'MLB Kids' Heart Collection Proceeds to Be Donated to Children's Hospital

F&F announced on the 12th that it will carry out the sharing campaign ‘F&F WITH YOU’ to extend a helping hand to children patients facing socioeconomic difficulties.

This campaign, meaning ‘F&F always with you,’ was planned to provide practical support and warm hearts to vulnerable children patients who are unable to receive necessary treatment properly due to economic hardships.

Accordingly, F&F plans to donate a portion of the sales proceeds from the Heart Collection of MLB Kids, its representative children's clothing brand, to a specialized children's hospital to support treatment costs for children patients struggling to cover medical expenses. Through this, it hopes that the healthy and vibrant energy embodied by MLB Kids will be delivered to the children patients, wishing them a speedy recovery. The campaign will run for 50 days until the 31st of next month, and participation is possible by purchasing Heart Collection products at MLB Kids stores nationwide and the official online shopping mall.

F&F Group has been continuously extending help, such as urgently providing winter clothing worth 1 billion KRW for the earthquake victims in Turkey in February this year, and donating 100 million KRW to the Patient Happiness Fund at Samsung Seoul Hospital in March for patients facing economic difficulties. Additionally, at the 31st anniversary event held at the end of August, about 30 million KRW collected through employee participation was donated via Good Neighbors to support hygiene products for vulnerable female adolescents.

An F&F official stated, “F&F will always pay attention to neighbors and local communities in difficult situations and strive to be a company that fulfills its social responsibilities.”

This content was produced with the assistance of AI translation services.