Jungjingong, 'E-commerce Co-growth' with Foreign Residents in Korea
Training 'Born Global' Sellers for 180 Participants from 21 Countries
The Small and Medium Business Corporation (Chairman Kang Seok-jin, hereinafter referred to as SBC) announced on the 12th that it has completed the graduation ceremony for the 'Born Global Seller Training Course,' an e-commerce practical online and offline training program for foreigners residing in Korea and others.
This seller training course was conducted over seven weeks at the Seoul e-Biz Support Center, combining on-site face-to-face classes and online live streaming. This project was introduced for the first time this year to train foreigners residing in Korea who are proficient in both Korean and local cultures as experts who match domestic small and medium enterprises with their home country’s online shopping malls to sell matched companies' products.
Ahn Jung-gon, Head of the Global Growth Division at the Korea Institute for Advancement of Technology (second from the left), is taking a commemorative photo with outstanding graduates of the Born Global Seller Training Program.
View original imageThe detailed courses were specialized in Hallyu-related items such as cosmetics, fashion, and food, divided into two sequential courses: K-Beauty and K-Lifestyle. In particular, the program was designed to cover the entire process necessary for online export, from understanding the market including product sourcing, category classification, and distribution structure, to setting up and operating global e-commerce platforms, marketing, and trade practices.
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Through this seller training course, SBC produced 180 graduates from 21 countries including Korea. Ahn Jung-gon, head of SBC’s Global Growth Headquarters, stated, "In the era of 2 million foreigners residing in Korea, we will expand support for co-growth in K-Commerce that aligns with the latest trends and times, based on the common denominator of ‘Hallyu,’ which is evolving into a single cultural code."
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