Jeonggwanjang launches mushroom decoction with Sanghwang and Yeongjicha... "Expanding premium market"
100% Domestic Organic Contract Farming
KGC Ginseng Corporation announced on the 12th that it has launched two premium mushroom products: ‘Sanghwang Mushroom Decoction’ and ‘Reishi Chaga Mushroom Decoction’.
KGC Ginseng Corporation applied the strict contract farming system used for CheongKwanJang red ginseng to mushroom materials as well, extracting and commercializing 100% domestically grown organic contract-farmed Sanghwang mushrooms and Reishi mushrooms.
The ‘CheongKwanJang Sanghwang Mushroom Decoction’ is made using only 100% Sanghwang mushrooms, which have been regarded as the finest mushrooms since ancient times. The ‘CheongKwanJang Reishi Chaga Mushroom Decoction’ combines Reishi mushrooms with Chaga mushrooms, Cauliflower mushrooms, Shiitake mushrooms, Mistletoe, Jujube, and other auxiliary ingredients to harmonize the functions of various mushrooms. Both the Sanghwang Mushroom Decoction and the Reishi Chaga Mushroom Decoction maximize the unique efficacy and flavor of the mushrooms. They are brewed only once for 24 hours using 100% water to fully extract the active ingredients of the mushrooms, and a low-temperature cooling technology is applied to allow consumers to experience a deep and rich flavor simultaneously.
CheongKwanJang insisted on a 100% organic contract farming method to procure high-quality Sanghwang and Reishi mushrooms, selecting premium raw materials. Although organic farming yields are significantly lower than conventional farming methods, it provides consumers with trustworthy food based on the ‘CheongKwanJang philosophy’ of high-quality raw materials.
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Park Ju-yeon, Brand Manager at KGC Ginseng Corporation, stated, “Based on CheongKwanJang’s 120 years of technology that has set the right standards for health, we have fully extracted the power of Sanghwang and Reishi mushrooms,” adding, “Through customized product development applying strict standards, we will open a new horizon in the mushroom market.”
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