Gu5, Issuance of Seocho Sarang Gift Certificates Worth 7 Billion KRW on the 14th and 20 Billion KRW on the 21st... Up to 500,000 KRW Purchase per Person at 7% Discount Rate... Reducing Consumer Burden and Increasing Sales for Small Businesses

Jeon Seong-su, Seocho District Mayor

Jeon Seong-su, Seocho District Mayor

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Seocho-gu (Mayor Jeon Seong-su) will issue a total of 27 billion KRW worth of ‘Seocho Love Gift Certificates’ to reduce the shopping burden on residents and ensure everyone can have a prosperous Chuseok holiday.


The Seocho Love Gift Certificates will be issued in two rounds: 7 billion KRW at 12 PM on the 14th and 20 billion KRW at 12 PM on the 21st. Consumers can purchase the certificates at a 7% discount off the face value, up to a maximum of 500,000 KRW per person. They can be purchased through five applications: ▲Seoul Pay Plus ▲Money Tree ▲T-money Pay ▲Shinhan SOL ▲Shinhan Play.


Usage locations can be checked via the ‘Find Merchant’ feature in the Seoul Pay Plus app, and the certificates can mainly be used at Seoul Pay Plus affiliated stores such as restaurants, pharmacies, and convenience stores within Seocho-gu. The usage period is five years from the purchase date. Unused certificates can be fully refunded, and if more than 60% of the face value has been used, the remaining balance after deducting the discount support fund will be refunded.


The Seocho Love Gift Certificates have been very popular, often selling out early on the day of issuance, causing disappointment among residents who could not purchase them. A district official urged residents to check the purchase schedule in advance, noting that since the issuance will be conducted in two rounds, those who miss the first round can still purchase in the second.


Additionally, since July, the district has been operating the public delivery app ‘Seocho Ttaenggyeoyo,’ applying a low brokerage fee of 2%, the lowest in the industry, to affiliated stores. The ‘Seocho Ttaenggyeoyo Gift Certificates,’ which consumers can purchase at a 15% discount, are issued on the 1st of every month.


Especially in September, to provide discount benefits at restaurants and other places for visitors participating in the ‘2023 Seoripul Festival’ held over two days on the 16th and 17th, the largest monthly issuance of 1 billion KRW will be made. The Seocho Ttaenggyeoyo Gift Certificates can be purchased up to 200,000 KRW per person. Like the Seocho Love Gift Certificates, they can be purchased through five apps including Seoul Pay Plus and used for delivery or takeout via the public delivery app ‘Seocho Ttaenggyeoyo.’



Jeon Seong-su, Mayor of Seocho-gu, said, “To reduce the shopping burden on residents during the Chuseok holiday and increase local consumption, we are issuing a large scale of Seocho Love Gift Certificates.” He added, “We hope the use of Seocho Love Gift Certificates will be activated and become a prosperous Chuseok gift for both consumers struggling with high prices and small business owners.”


This content was produced with the assistance of AI translation services.

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