Baemin Volunteers for Beach Cleanup with Lush

Elegant Brothers' In-House Volunteer Activity 'Elegant Sweat Drops'
Linked with Lush Korea's 'Plastic Picking Season 2'

Woowa Brothers, the operator of Baedal Minjok (CEO Lee Guk-hwan), announced on the 11th that they conducted a beach cleanup volunteer activity on the 8th with members of Lush Korea (hereafter Lush) on Yeongjongdo Island, Incheon.

This volunteer activity was carried out in connection with Woowa Brothers' internal member program 'Woahan Ddambangul' and Lush's global campaign 'Plastic Jupgging Season 2,' which was launched to raise awareness about the severity of plastic waste.

A total of 62 people participated in the volunteer activity, including 27 Woowa Brothers members who volunteered through the company's internal bulletin board, 28 Lush members, the marine protection organization coalition Sea Saving Network, and staff from the Celebrity Marine Cleanup Volunteer Group.

On that day, Baemin and Lush members spent about three hours collecting trash at the southern breakwater of Yeongjongdo, Incheon. The amount of waste collected during the cleanup activity reached 173 kg, and most of the participants left feedback saying they became more aware of the seriousness of litter. Jeong Da-eun from Woowa Brothers' Commerce CS Operations Team, who participated in the volunteer work, said, "I was surprised by the amount of large trash, and it was a day when I felt we should never throw away trash."

Breakwaters are important areas for beach cleanups because various trash pushed by waves often gets stuck between the rocks and cannot escape. During the activity, many wastes rarely seen in the sea, such as shoes, ramen bags, and syringes, were found, along with Styrofoam debris from buoys, which are considered major culprits of marine litter. One participant said, "There were many wastes stuck between the rocks for a long time that had not been properly cleaned, which was regrettable, and it seems this area requires more active cleanup efforts."

Kim Jung-hyun, Head of the Value Management Office at Woowa Brothers, said, "As a company closely connected to environmental issues, we planned related activities again this year on the Day of Resource Circulation to increase employees' empathy and understanding, following last year." He added, "We will also use this activity as an opportunity to expand chances to collaborate with various companies and organizations interested in social value and problem-solving in the future."

This content was produced with the assistance of AI translation services.