Gifts Matching Newlyweds' Appliance Needs... Samsung Electronics' 'Bespoke Wedding Funding' Campaign

Engaged Couples Add Desired Newlywed Appliances
Guests Participate in Funding with Desired Amounts

Samsung Electronics announced on the 11th that it will run the 'BESPOKE Wedding FUNding' campaign from today until November 30. The campaign reflects the trend of engaged couples who want to hold a wedding that is both personalized and practical.

A Samsung Electronics model introducing the 'BESPOKE Wedding FUNding' campaign.
[Photo by Samsung Electronics]

First, the campaign offers various mobile wedding invitations to participating engaged couples. Collaborations with webtoon artists and KakaoTalk emoticon creators have resulted in unique designs.

Engaged couples can add a wishlist of desired Samsung newlywed home appliances to their BESPOKE Wedding FUNding mobile invitations. Friends and family who receive the invitations can select registered products and contribute any amount they wish to the funding.

Bespoke wedding funding screen image. [Photo by Samsung Electronics]

Engaged couples participating in the campaign will receive a 'BESPOKE RUG' gift, made to the same floor area dimensions as the home appliances. This allows them to preview the flow and layout when placing appliances in their new home. By scanning the 'D2C (Direct to Consumer) TAG' QR code attached to the rug, they can check detailed product information on Samsung.com.

Kim Sung-wook, Vice President and Head of Samsung Electronics Korea, said, "We planned this campaign to reflect the current wedding trends of newlyweds who pursue diverse tastes and reasonable practicality," adding, "We hope that preparing for a wedding becomes a joyful journey rather than a process of worry."

For more details, please visit the BESPOKE Wedding FUNding page on Samsung.com.

This content was produced with the assistance of AI translation services.