Ourhome Opens New Concession Brand 'Culinary Square by Ourhome'

Launch of Premium Food Hall Brand at Yeouido IFC Mall

Ourhome is leading the concession market by opening a next-generation food hall that combines decades of accumulated business know-how with global culinary culture.

The exterior view of 'Culinary Square by Ourhome' launched on the 8th at IFC Mall, Yeouido, Seoul.

Ourhome announced on the 11th that it newly launched the premium food hall brand ‘Culinary Square by Ourhome’ on the B3 floor of Yeouido IFC Mall on the 8th.

Culinary Square by Ourhome is a new concept food hall brand that integrates Ourhome’s unique food hall service expertise with various food culture trends. The brand concept is “a plaza-like space where you can experience global food cultures in one place and where everyday rest, leisure, and excitement coexist.” ‘Culinary’ signifies proposing new tastes and styles centered on diverse foods, from representative dishes of countries worldwide to foods from global festivals. ‘Square’ aims to function as a plaza where many people can enjoy together and recharge. The focus is on differentiated space design that allows comfortable dining and relaxation while emphasizing experiencing diverse global food cultures.

The space is composed of three zones: ▲Blue Lounge Zone ▲Street Zone ▲Terrace Zone. The ‘Blue Lounge Zone’ is a space where customers can order quickly and conveniently through dedicated kiosks and enjoy meals leisurely in spacious seating. It offers Korean and Chinese cuisine. Among them, ‘Highbap’ is a Korean set meal specialty corner focusing on freshly cooked pot rice and delicious stews. It is a brand where rice is the main character, utilizing rice from different regions each season and adding a sophisticated sensibility with dishes that pair well. The casual brand ‘Little Singkai’ from ‘Singkai,’ a master chef with 40 years of experience presenting the Four Major Chinese Cuisines, has also opened here.

The ‘Street Zone’ and ‘Terrace Zone’ are casual dining spaces where customers can comfortably order by table order and receive close service. They offer global culinary experiences including ready meals, Korean, Japanese, and Thai cuisines. The representative corner of the Street Zone, ‘Hibarin,’ modernly reinterprets katsu, rice, and noodle dishes based on long-accumulated tonkatsu cooking techniques and recipes. It presents premium katsu, crispy and grilled with carefully selected ingredients, along with a variety of accompanying menus. The Terrace Zone hosts many brands where customers can enjoy a healthy meal. ‘In the Box’ is a smart ready-meal specialty brand for busy modern people, offering menus tailored to four categories: Nutrition, Healthy, Quick & Easy, and Trendy. Customers can enjoy various menus such as salads, rolls, rice bowls, and soups at reasonable prices, with takeout available.

The personalized health subscription service ‘Callis Lab’ is also set to open soon. Callis Lab is a subscription-based personalized healthcare program based on health diagnostic data and lifelog (digital records of daily life). It allows customers to experience subscription-based personalized meal plans, which were previously only available in corporate cafeterias as part of employee welfare, in the food court as well.

Han Hyesook, Head of CX Marketing at Ourhome, said, “Culinary Square by Ourhome will be a dynamic space where customers can experience a new and diverse food culture completely differentiated from existing concession stores,” adding, “We will strengthen our competitiveness in the concession business sector with the premium food hall brand and establish ourselves as a leading company in the food and beverage market.”

This content was produced with the assistance of AI translation services.