Whiskey and Wine as Chuseok Gift 'Top Two'... Emart Expands Selection

Holiday Whiskey Sets Rapidly Grow Since 2020
Sales Increase to 90% of This Year's Wine Set Sales

First Pre-Order for This Chuseok
More Discounts and Product Diversification

The whiskey craze is spreading to holiday gift sets as well, threatening the traditional stronghold of wine sets.

Emart, Major Whiskey Pre-Order Gift Sets
Photo by Emart.

According to Emart on the 11th, sales of holiday whiskey sets have maintained double-digit growth rates at every holiday since Chuseok 2020, rapidly catching up to wine set sales. They expect strong growth again this Chuseok.

Emart's Chuseok whiskey set sales increased by 16.3% in 2020, 39.5% in 2021, and 17.8% in 2022 compared to the previous year. Five years ago, whiskey set sales were only about half of wine set sales, but as of this Lunar New Year, they have risen to about 90% of wine set sales.

Reflecting the growing demand for whiskey, Emart introduced a pre-order promotion for whiskey sets for the first time this Chuseok. Previously, whiskey sets were only available during a short main sales period of about 10 days after the pre-order period for gift sets ended, but this time, various sets are offered from the pre-order stage along with price benefits.

Emart explained that they prepared differentiated whiskey sets with high collectible value as the main focus, as well as cost-effective whiskey sets suitable as a highball base, and glass set packages including dedicated glasses.

The representative differentiated whiskey sets are two types of gift-friendly gold bar-shaped American whiskey "Gold Bar Whiskey Sets." The Gold Bar Whiskey miniature set is sold with a 20,000 KRW discount during the pre-order period. It is produced in San Francisco Bay, USA, and aged in Napa Valley wine casks, allowing one to enjoy honey, fruit, and spicy aromas simultaneously.

The limited edition Year of the Rabbit whiskey "Johnnie Walker Blue Rabbit Edition" is offered with a 50,000 KRW discount. The cost-effective whiskey set "Chivas Regal 13 Year Sherry Cask," which includes a dedicated glass, can be purchased at a 12,000 KRW discount.

During the main gift set sales period starting on the 19th, Emart will showcase a variety of popular whiskey sets such as Ballantine's and Royal Salute, and will also sell limited quantity whiskey sets through the liquor smart order platform "Wine Grab" within the Emart application (app).

This content was produced with the assistance of AI translation services.