Focus Media, Maker of Elbe TV, Distributes Snacks to Residents for Chuseok Celebration
Collaboration with Food Truck Startup 'FoodTravel'
Gift Truck Visits Carrying 1,000 Cups of Coffee and Snacks
Elevator TV operator 'Focus Media Korea' and food truck startup 'Food Travel' are running the 'Happy Han Truck' campaign until the 24th, gifting snacks to apartment residents and office building tenants in celebration of Chuseok.
During the campaign period, by scanning the QR code at the bottom of the 'Happy Han Truck' video broadcasted on the elevator TVs installed by Focus Media, or by leaving a story along with the name of the apartment or office building where they want to send a food or snack truck on the 'Gift Truck' KakaoTalk channel, Food Travel's Gift Truck carrying snacks equivalent to over 1,000 cups of coffee will visit from next month through a lottery.
This campaign was jointly planned by Focus Media Korea and Food Travel, which provides food truck services, with the hope that elevator TV viewers, the residents, will have a bountiful Chuseok holiday. Food Travel is a startup founded in 2017 in Busan, operating the food mobility platform Gift Truck.
Focus Media Korea operates 89,000 elevator TVs in over 6,200 apartment complexes, mixed-use residential buildings, officetels, and about 230 office buildings nationwide, mainly in the Seoul metropolitan area and Busan.
A representative from Focus Media Korea stated, "We are pleased to collaborate with Food Travel on this campaign that enriches the daily lives of apartments and office buildings ahead of Chuseok."
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A Food Travel official said, "We hope to visit apartment complexes and office buildings all over the country with Focus Media Korea in the future and deliver happiness through the Gift Truck."
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