Selected by the Rural Development Administration Contest, Pohang Homigot Reborn as a 'Local Beer Sanctuary'

Secured 1 Billion KRW in National Funding Over 2 Years to Promote Local Craft Beer Industry

Pohang City announced on the 6th that its project, ‘Development of a Food Tech + Landscape Agriculture Regional Beer Revitalization Model,’ has been finally selected in the Rural Development Administration’s technology dissemination blending cooperation model pilot project competition.

Pohang Homigot, reborn as a sanctuary for local beer.

With this selection, Pohang City will receive 1 billion KRW in national funding over two years from 2024 to 2025 to promote the craft beer revitalization project in the Homigot-myeon area.

This project aims to develop and promote a regionally specialized beer using barley harvested from the Homigot landscape agriculture complex, thereby increasing farmers’ income and fostering the development of the local sixth industry and tourism industry.

Pohang City is not only cultivating distinctive landscape crops to provide visual attractions for urban residents but is also striving to revitalize the local economy by linking with regional festivals, rural tourism, and urban-rural exchanges.

In particular, reflecting the geographical characteristic where rice farming is difficult due to sea breeze, since 2018, Pohang has started establishing a landscape agriculture complex of 100,000 pyeong (33 hectares) in Daebori, Homigot-myeon, cultivating alternative crops such as rapeseed, buckwheat, and colored barley. Currently, 150,000 pyeong (50 hectares) is under development, contributing recently to solving the problems of rice oversupply and stock increase.

Especially, with distinctive crop cultivation each season?spring (March to May: rapeseed flowers, colored barley), summer (May to July: buckwheat flowers, sunflowers), and autumn (August to September: buckwheat flowers, sunflowers)?the area has gained steady popularity, attracting increasing numbers of tourists every year. Pohang City has created resting pavilions, photo zones, walking trails, and installed night lighting for tourists in accordance with the blooming periods.

Mayor Lee Kang-deok said, “With the selection of this project, by integrating rural tourism into the existing tourism infrastructure, the Homigot Peninsula is expected to become a central hub of ecological tourism representing Korea.”

This content was produced with the assistance of AI translation services.