Customer Service Improvements and Idea Suggestions
Diversity in Generation, Residential Area, and Occupation

Samsung Electronics Service announced on the 7th the launch of the 4th Employee Family Customer Service (CS) Panel. The panel members, as customers and employee family members, propose improvements and ideas regarding overall services.


After recruiting employee family members, 24 people were selected. Diversity in generation, residential area, and occupation was secured. Members ranging from early 20s to late 50s were chosen. They were selected from all over the country, including Seoul, Incheon, Daegu, Suncheon, and Busan. The panel consists of various occupations such as bankers, public officials, self-employed, instructors, and housewives.


The launch ceremony of the 4th Samsung Electronics Service 'Employee Family CS Panel' held on the 6th at Samsung Electronics CS Academy in Suwon, Gyeonggi-do. <br>[Photo by Samsung Electronics Service]

The launch ceremony of the 4th Samsung Electronics Service 'Employee Family CS Panel' held on the 6th at Samsung Electronics CS Academy in Suwon, Gyeonggi-do.
[Photo by Samsung Electronics Service]

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The 4th panel will experience online and offline services such as service centers, on-site services, contact centers, and the website for one year. They will play a role in presenting what customers expect from their perspective. They will experience services from various industries such as banks, hotels, department stores, and airlines in daily life and discover and propose best practices. They will have regular exchanges with the CS-dedicated and service policy planning departments. They are also scheduled to have direct communication opportunities with executives, including the CEO.


Based on panel suggestions in March, Samsung Electronics Service simplified the input fields on the website and improved the readability of the user interface (UI) on the service center waiting guide screen.



Song Bongseop, Vice President and CEO of Samsung Electronics Service, said, "The Employee Family CS Panel will present highly effective alternatives," and added, "We will listen carefully to the panel's voices to provide the best service."


This content was produced with the assistance of AI translation services.

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