Yongridan-gil Eatery 'Hyotteu' Pho, "Now Enjoy It at GS25"

GS25 announced on the 7th that it has partnered with ‘Hyotteu,’ a representative hot spot in Yongridan-gil, to launch restaurant meal replacement (RMR) products.

Hyotteu Beef Rice Noodles feature a rich flavor of authentic Vietnamese pho, made with a beef brisket broth base infused with star anise and coriander. It is packed with beef and dried shiitake mushrooms to enhance texture and umami. The price is 4,200 KRW. Hyotteu Pork Rice Bowl combines minced pork and garlic stems with oyster sauce and fish sauce, creating an excellent pairing with rice. The price is 4,900 KRW.

GS25 is expanding its RMR product lineup by collaborating with famous restaurants amid the continued popularity of home meal replacements (HMR) as alternatives to dining out. This trend is driven by high inflation and rising raw material costs, leading consumers to prefer convenient meals from nearby convenience stores instead of dining out.

The flagship product is the premium RMR lineup ‘Open Run Series,’ launched in January. It has received praise for faithfully recreating the taste and atmosphere of ‘waiting-list restaurants’ such as Mongtan, Namyeongdon, and Samwon Garden through successive collaborations. According to GS25’s disclosed sales composition of the Open Run Series, customers in their teens account for 25.6%, those in their 20s 33.1%, and those in their 30s 25.2%, with the MZ generation making up about 84% in total.

GS25 plans to continuously expand the Open Run Series by collaborating with local popular restaurants and focus on a premium RMR product strategy going forward.

Lee Minjae, MD of the Refrigerated Ready Meal Team, said, “Due to high inflation and lunchflation, customer interest in convenience store RMR products has increased. GS25 will continue to strive to offer high-quality RMR products through various collaborations with popular restaurants nationwide, allowing customers to conveniently enjoy them at home without waiting.”

This content was produced with the assistance of AI translation services.