Popular for Documenting the Growth Process of Three-Year-Old Fubao

Everland, operated by Samsung C&T Resort Division, announced on the 7th that two KakaoTalk emoticons of the popular panda Poobao recently ranked 1st and 2nd in popularity.


The 'Poobao is Three Years Old' emoticon is the next version following the first emoticon 'Poobao is One Year Old' released in 2021. It captures Poobao's growth process as he recently turned three years old. It features 24 scenes most loved by fans, including arm-in-arm dates with zookeeper Kang Cheol-won. Everland introduced these emoticons reflecting fans' desire to feel and share Poobao in everyday conversations and life.


The second set of Poobao emoticons, released on the morning of the 6th, rose to number one in popularity within a day. It ranked first across all age groups from teenagers to those over 40, becoming a trend emoticon. The first Poobao emoticon released two years ago also rose in the rankings, reaching second place. Everland explained, "This proves that the Bao family is loved not only by a specific generation but by the entire nation."


An Everland employee is introducing the Poobah emoticon. / <Photo by Everland>

An Everland employee is introducing the Poobah emoticon. /

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The company plans to release the second story of the popular photo essay 'Baby Panda Poobao,' which was published in 2021, titled 'Poobao, Happy Every Day,' later this month. This photo essay captures Poobao's growth from his first birthday to three years old, featuring photos and episodes that show the bond between mother Aibao, Poobao, and the zookeeper.


Additionally, in collaboration with Samsung Electronics, they will launch the 'Poobao FlipSuit Case' applying NFC (Near Field Communication) technology on the 8th. When a FlipSuit card with Poobao's image is attached to the bottom of Samsung Electronics' foldable smartphone Galaxy Z Flip5, various expressions and cute videos of Poobao appear on the cover screen.


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Everland stated, "To repay customers' love for the Bao family, we plan to design and introduce items that allow people to meet them in various aspects of daily life."


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