Daesun Joojo Participates in International Food Expo... 10,000 Visitors Attend

Daesun Brewery attracted the attention of over 10,000 visitors by collaborating with local electronic, food, and souvenir companies from the Busan area to hold a joint exhibition at the 20th Busan International Food Expo held at BEXCO in Busan.

Daesun Brewery announced on the 5th that it participated with the largest booth among more than 150 participating companies at the '20th Busan International Food Expo,' which was held for three days starting from the 1st.

At the promotional booth, Daesun’s main products such as Daesun, C1, C1 Blue, and half-bottles of wine were exhibited alongside various products from small and medium-sized enterprises in the Busan area, including CN Company’s liquor cellar, Tasty Kitchen’s Dwaeguk Ramen, and Isolife’s menthol soap. Various events such as roulette and lottery draws were also held.

Many visitors participated in the three-day events, and over 5,000 giveaways including wet tissues, pens, soju glasses, and hangover remedies were all distributed before the event ended.

Sales inquiries for Dwaeguk Ramen, a product co-created by Daesun Brewery and Tasty Kitchen, continued, resulting in a sales increase of more than 30% during the event period.

Daesun Joojo 20th Busan International Food Expo Promotion Booth.

In June, Daesun Brewery released the ‘Daesun Ramen’ set, created in collaboration with Tasty Kitchen, and has been conducting joint marketing efforts, including selling it at the brand store ‘ㄷㅅ’ located in Yongdusan Park, Jung-gu, Busan.

Jo Woo-hyun, CEO of Daesun Brewery, said, “We feel rewarded to have offered citizens a unique enjoyment together with various local companies at Busan’s representative food festival.”

The 20th Busan International Food Expo opened on the 1st at BEXCO in Haeundae-gu, Busan, and was held for three days. More than 150 exhibition and promotional booths were operated, including special pavilions for Shanghai, the United States, and ASEAN, a gourmet city Busan promotion pavilion, a food service industry revitalization snack promotion pavilion, a food company pavilion, and a cooking class zone.

This content was produced with the assistance of AI translation services.