YouTube 'Nuntteoboni Latte' Trending... CJ ENM Entertainment Division XCJ OnStyle Synergy
CJ OnStyle YouTube, 'Empathy Multiplied Content'
Production Capability - Customer Touchpoints
"Both Companies Leverage Synergy to Create 'Empathy-Driven Killer Content'"
Released for the first time on June 1st on CJ OnStyle's official YouTube channel ‘CJ ONSTYLE’, the short web drama content 'Nuntteoboni Latte' was co-planned and produced by CJ ENM Entertainment Division. It deals with the daily stories of the current 30s and 40s generations with diverse tastes, providing differentiated fun and freshness. It is released every Friday at 6 PM and produced as short videos under 10 minutes per episode, reflecting YouTube viewing trends.
CJ ENM Entertainment Division and CJ OnStyle are collaborating through YouTube content production based on their strengths in ‘content production capabilities’ and ‘customer touchpoints’. The first episode, ‘Hell’s Wedding Invitation Meeting’, which depicts the struggles of a bride-to-be due to a wedding invitation gathering, recorded 600,000 views in just four days. Comments such as “Feels like real life” and “Addictive” flooded in with empathy. In mid-June, the entertainment-type content 'What’s In My App' will also be launched. Each episode features a new guest who reveals their most frequently used app while sharing their shopping preferences. New videos are uploaded every other Tuesday at 6 PM.
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Both companies plan to introduce additional branded content series in the second half of the year, along with various collaborations such as channel PPL and virtual advertising. Meanwhile, to celebrate the YouTube channel renewal, CJ OnStyle is holding a subscription event until June 17. Participation is completed by subscribing to the channel and leaving a review of 'Nuntteoboni Latte' along with your YouTube nickname in the special exhibition within the CJ OnStyle app. Winners will be selected by lottery to receive 1 million KRW in points usable on CJ OnStyle.
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