Kim Jaegyeom, CEO of Lotte Homeshopping, Joins 'Single-Use Products Zero Challenge'
Participation Designated by Yujohyeok, CEO of SM Shipping
Lotte Homeshopping announced on the 5th that CEO Kim Jaegyeom has joined the 'Single-Use Products Zero Challenge.'
The Single-Use Products Zero Challenge is a national environmental protection campaign promoted by the Ministry of Environment to reduce single-use products in daily life and encourage the use of reusable products. Since February, starting with Minister Han Hwa-jin of the Ministry of Environment, companies participating in reducing single-use product usage have been nominating the next participants in a relay format.
![Kim Jae-gyeom, CEO of Lotte Homeshopping, participated in the 'Single-Use Products Zero Challenge' on the 4th, pledging to reduce the use of disposable products in daily life. <br>[Photo by Lotte Homeshopping]](http://www.asiae.co.kr/news/img_view.htm?img=2023090508081963220_1693868911.jpg)
Kim Jae-gyeom, CEO of Lotte Homeshopping, participated in the 'Single-Use Products Zero Challenge' on the 4th, pledging to reduce the use of disposable products in daily life.
[Photo by Lotte Homeshopping]
CEO Kim joined this campaign upon the recommendation of Yoo Jo-hyeok, CEO of SM Shipping. CEO Kim said, "I am pleased to participate in this meaningful campaign for environmental protection. I will encourage all employees to take part in reducing the use of single-use products." Lotte Homeshopping released a video of CEO Kim’s participation in the campaign through its official social media (SNS) channels on the 4th.
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Lotte Homeshopping provides personal tumblers to all employees and has completely replaced single-use cups with reusable cups in break areas. They also established a 'Small Library,' an eco-friendly learning space, by upcycling discarded clothing materials. Last year, they introduced a media wall in their broadcasting studio to reduce broadcasting waste. Additionally, they were the first in the industry to implement a bonus point system for eco-friendly product listings and are engaged in ecosystem conservation activities such as pet-friendly beach cleanups and urban forest creation.
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