CU Hosts Wine Label Design Contest with Paso Gallery

Submission Deadline: End of September
Announcement of Winners: End of October

CU announced on the 5th that it will hold a premium wine label contest in collaboration with Paso Gallery and launch art collaboration alcoholic beverage products.

Paso Gallery has been hosting emerging artist contests for about 10 years, discovering promising new artists. Artists affiliated with the gallery will also participate in this contest, showcasing differentiated designs, and the gallery plans to consider exhibiting outstanding works among the submissions in the future. Not only artists but also customers who love CU can participate in the contest.

CU Wine Label Contest
Photo by BGF Retail

The eligible products for submission are two types of premium red wines: the French Pinot Noir variety and the Italian Nebbiolo variety. Participants can choose one of the two categories and freely submit designs that reflect their unique personality. To enter, find the contest banner under the News tab on the CU website and submit your entry. Details can also be found through the link in PocketCU and promotional materials available at CU stores. Submissions are accepted until the end of September, and winners will be announced at the end of October after judging. Wines featuring the outstanding winning designs will be released after December. Winners will receive prizes as follows: ▲Grand Prize (1 person) 2 million KRW ▲Excellence Award (1 person) 300,000 KRW ▲Merit Award (2 persons) 200,000 KRW each ▲Encouragement Award (3 persons) 100,000 KRW each.

Through this contest, CU aims to enhance the competitiveness of its wine products and increase brand affinity by applying eye-catching designs created from participants’ fresh ideas to the labels. A BGF Retail official said, "We have organized a design contest open to everyone, including emerging artists, to provide easier access to art," adding, "CU will continue to create more opportunities to be part of customers’ daily lives."

This content was produced with the assistance of AI translation services.