Amorepacific Hanyul Unveils Red Rice Moisture & Elasticity Line

Amorepacific's Hanyul announced on the 4th that it will launch a new 'Red Rice Moisture & Elasticity' line.

Amorepacific Hanyul's Red Rice Moisture Elasticity Line.
[Photo by Hanyul]

The existing Red Rice line has been steadily loved for nearly 10 years since its launch in 2014, establishing itself as Hanyul's representative line and a steady seller. Through the renewal, the line name was changed to 'Red Rice Moisture & Elasticity' to intuitively reflect the product's skin benefits, and the texture and ingredients were upgraded to enhance competitiveness by reflecting customer needs.

The Red Rice Moisture & Elasticity line is offered in essence, emulsion, and cream. All products in the line use 100% domestically grown Yeoju rice as the main ingredient, which holds 690 times its weight in moisture. To maximize the moisturizing ability of the rice, a dual fermentation method is applied, fermenting twice over 360 hours, and it contains Hanyul's unique moisturizing special ingredient 'Rice Vegan Ceramide,' which combines vegan ceramide that strengthens the moisture barrier.

The line's representative product, Red Rice Moisture & Elasticity Essence, is the first-step essence applied immediately after cleansing, containing 40,000 ppm of Rice Vegan Ceramide to instantly resolve dryness within the skin. Clinical tests showed that moisture increased by 199% up to 10 layers of skin within 1 second after use, and by strengthening the skin's moisture barrier, inner elasticity improved by 15.7% after 2 weeks.

Meanwhile, the Red Rice Moisture & Elasticity line uses a metal-free pump for easy recycling and applies ultra-lightweight glass containers to reduce plastic use. It is vegan-certified and excludes 8 unnecessary ingredients, making it comfortable for sensitive skin.

The products can be purchased at major online malls such as AmoreMall, Olive Young Mall, Naver Brand Store, and offline stores including Aritaum and Olive Young.

This content was produced with the assistance of AI translation services.