[IAA 2023] Samsung Aims to Lead 'Future Car Innovation'... Showcases Advanced Electronic Technologies in Large Scale

Participation of Samsung Electronics, Samsung SDI, and Samsung Display among 3 companies

Samsung Electronics, Samsung SDI, and Samsung Display will participate in 'IAA Mobility 2023' (formerly the Frankfurt Motor Show), held in Munich, Germany from the 5th to the 10th (local time), showcasing a wide range of advanced automotive electronics technologies that will lead innovation in future vehicles.

Samsung Electronics Presents Vehicle Semiconductor Solutions Across Entire DS Division

At its first participation in IAA, Samsung Electronics will showcase vehicle semiconductor solutions across all areas of its Device Solutions (DS) division, including memory, System LSI, foundry, and LED, strengthening its position as a 'total vehicle semiconductor solution provider.'

First, it will introduce a lineup of high-performance, low-power, and highly reliable memory semiconductors optimized for the automotive market, such as LPDDR5X, GDDR7, UFS 3.1, and AutoSSD. Samsung Electronics plans to discuss collaborations with global automotive electronics customers during the exhibition and accelerate efforts to become the number one player in the automotive memory market by 2025.

Additionally, Samsung Electronics will unveil the 'Exynos Auto V920,' a premium infotainment (IVI) processor, and the 'ISOCELL Auto 1H1,' an automotive image sensor. The 'Exynos Auto V920' is optimized for premium IVI, enabling high-definition multimedia playback across multiple in-vehicle screens and smooth operation of applications and games. The 'ISOCELL Auto 1H1,' designed for the vehicle front, follows the 'ISOCELL Auto 4AC' used for surround view or rear cameras, providing a 360-degree view without blind spots.

Samsung Electronics will also showcase monitoring system technology capable of detecting and warning potential in-vehicle risks such as drowsiness, fatigue, and distraction while driving.

Along with automotive infotainment and advanced driver-assistance system (ADAS) SoCs, the company will present the latest foundry technologies required for producing power management semiconductors and battery management semiconductors. Samsung Electronics plans to complete production preparations for 4-nanometer automotive processes in 2025 and 2-nanometer processes in 2026.

Samsung Electronics will also introduce various LED lighting solutions optimized for future electric and autonomous vehicles, including the PixCell LED, an intelligent headlamp LED module; next-generation micro LEDs suitable for ultra-high-resolution head-up displays and AR glasses; and mini LEDs for use in V2X (vehicle-to-everything) communication.

Damot Ryan, Vice President and Head of Samsung Electronics DS Division Europe, said, "IAA Mobility 2023 is a great opportunity to showcase the technological capabilities and synergies across all business areas of the DS division for innovation in the future automotive industry." He added, "Samsung Electronics' vision is to create safer, more sustainable, and differentiated automotive experiences for customers and communities worldwide."

Samsung SDI Pursues Both Technology and Talent at IAA

Samsung Electronics will participate in 'IAA Mobility 2023' held in Munich, Germany, on the 5th (local time) and unveil various automotive semiconductor products and solutions.
[Photo by Samsung Electronics]

Samsung SDI will showcase future electric vehicle battery products at IAA while actively recruiting top talent in the European region. Notably, Yoonho Choi, CEO of Samsung SDI, will personally attend to observe future electric vehicle market trends and meet with key European customers. Samsung SDI will also participate in the 'Tech & Career (T&C) Forum,' a briefing session aimed at discovering outstanding researchers, to promote its technological capabilities to talent in Europe.

At IAA, Samsung SDI will exhibit next-generation lineup and premium battery products, including all-solid-state batteries, 46-pi cylindrical batteries, NMX, and LMFP. This year, Samsung SDI will unveil an expanded portfolio of battery products and technologies featuring new materials and form factors. In particular, it will introduce cobalt-free batteries optimized for driving ranges required by different vehicle models, such as NMX and LMFP, developed through new material innovations.

Samsung SDI will also reveal battery form factors that enhance performance and safety through space efficiency. These batteries are designed by relocating the positive and negative terminals, which are usually located on the top of the battery cell, to the sides, allowing the addition of cooling systems at the top and bottom to improve thermal safety. Furthermore, the internal current path of the battery cell is minimized to maximize performance through space efficiency.

CEO Yoonho Choi stated, "Europe, the home of global automobile manufacturers and suppliers, is a crucial market leading the future electric vehicle industry." He added, "We will closely collaborate with key European customers to supply batteries with the highest quality and safety for electric vehicles running in Europe."

Meanwhile, during the IAA event, Samsung SDI will hold the 'Tech & Career (T&C) Forum' to recruit global top talent. Key executives from the development division, including CEO Choi and Jaerae Hyuk, Vice President and Head of the Development Office for the Medium and Large Battery Business Unit, will attend to secure outstanding personnel related to the automotive and parts industries in Europe.

Samsung Display Showcases OLED Strengths

Samsung Display will showcase its cutting-edge OLED solutions at 'IAA Mobility 2023' held in Munich, Germany, on the 5th (local time).
[Photo by Samsung Display]

Participating in IAA for the first time this year, Samsung Display will present a special exhibition where visitors can experience the unique advantages of OLED technology.

The most eye-catching feature at the Samsung Display pavilion is the 'Safe Driving Center.' Through a test comparing which display?OLED or LCD?makes a black cat running around a vehicle at night more visible, visitors can directly experience and visually confirm which display is more advantageous for safe driving. Samsung Display explains that OLED's true black characteristic can enhance driver safety when checking dark environments outside the vehicle through the display.

The low power consumption of OLED can also be experienced firsthand at this exhibition. Unlike LCDs, which turn on the backlight not only in the areas displaying actual colors but also in surrounding areas, OLEDs only activate pixels where colors appear, resulting in relatively lower unnecessary power consumption.

Visitors can also experience how OLED can evolve vehicle interiors. OLED displays can be bent or curved to fit vehicle interiors and are lighter and thinner than LCDs, offering excellent design flexibility. In the 'Next Mobility Project' space, visitors can see various future-form-factor OLED displays at a glance. The 'Flex S' is a representative example. Flex S is a multi-foldable product shaped like an 'S,' folding inward on one side and outward on the other. It can be carried like a smartphone in daily life and unfolded to a 12.4-inch display inside the vehicle to be used as an instrument cluster or similar.

Innovative products such as a rollable display that extends more than five times vertically for use as Rear Seat Entertainment (RSE) and a slidable display that expands horizontally will also greet visitors.

Harman Hosts 'Harman Kardon Premium Sound Experience' Event

On the 5th (local time), Samsung SDI emphasized its image as an eco-friendly premium battery company at 'IAA Mobility 2023' held in Munich, Germany.
[Photo by Samsung SDI]

Harman, a subsidiary of Samsung Electronics, will hold the 'Harman Kardon Premium Sound Experience' on the 5th (local time) at the Harman flagship store in Munich, Germany, for industry professionals attending IAA. Through this event, Harman will provide an opportunity to experience the sound and special lifestyle features of the Harman Kardon premium car audio sound system adopted in Volkswagen's new pure electric vehicle, the ID.7.

Harman plans to exhibit the Volkswagen ID.7 vehicle at the Harman flagship store until the 28th and offer visitors the chance to experience the Harman Kardon premium car audio sound system.

This content was produced with the assistance of AI translation services.