[IAA 2023] "Making Everything Possible in the Car"... Jo Joo-wan, President, Unveils LG Electronics Vision 'Alpha Bull'

Press Conference Ahead of IAA Opening
Development of Three Future Mobility Customer Experience Themes

LG Electronics unveiled its vision to lead changes across the future mobility ecosystem.

LG Electronics held a press conference on the 4th (local time) ahead of the opening of 'IAA Mobility 2023' in Munich, Germany. Approximately 1,000 global media and business partners attended the event. This is the first time LG Electronics has held a press conference at an international motor show.

Cho Ju-wan, President of LG Electronics, is presenting the future mobility vision at the 'IAA Mobility 2023' press conference held in Munich, Germany, on the morning of the 4th (local time).
[Photo by LG Electronics]

Joo-wan Cho, who took the stage as a speaker, introduced LG Electronics' perspective on the mobility industry and future vision under the theme "Taking 'Life's Good' on the Road."

Cho said, "Based on the customer experience know-how accumulated over a long period through home appliances and IT businesses, we aim to present innovative customer experiences for future mobility," adding, "We invite industry leaders to join this journey and collectively enhance growth potential."

LG Electronics recently confirmed through advanced user experience research assuming autonomous driving environments that customers perceive autonomous vehicles as "their own space to play, stay, and work."

Accordingly, LG Electronics redefined the car as a "personalized digital space" based on customer insights. In particular, it developed three future mobility customer experience themes consisting of ▲ Transformable experiences that can be freely modified according to customer needs ▲ Explorable experiences newly enjoyed through content such as XR and webOS ▲ Relaxable experiences for more comfortable rest in the vehicle. The name "Alpha-able" was given, meaning enabling everything.

LG Electronics expects the three themes composing Alpha-able to be the core of future mobility customer experiences. It also explained that customer-centric innovative technologies, services, and content will realize this vision and become differentiators that make LG Electronics stand out.

LG Electronics plans to expand its automotive electronics business centered on three pillars: ▲ In-vehicle infotainment systems (VS Business Division) ▲ Electric vehicle powertrains (LG Magna e-Powertrain) ▲ Automotive lighting systems (ZKW).

Additionally, LG Electronics aims to expand the mobility ecosystem through electric vehicle charging solutions. Last year, LG Electronics acquired HiEV Charger, which possesses core technologies for electric vehicle chargers. High synergy is also expected with the group's battery business, which is anticipated to grow rapidly in the future.

This content was produced with the assistance of AI translation services.