Low-Carbon, Organic, Plant-Based... Emart's Value Consumption Gift Sets Gain Popularity

Sales Increase 10-20% Every Holiday
Low-Carbon Fruit Volume Up 20% and Up to 30% Price Reduction
Diversification Including Animal Welfare and Plant-Based Ingredient Canned Sets

As more consumers consider the environment and health, 'value consumption' gift sets are popular again this Chuseok. Emart announced on the 4th that it will hold a pre-order discount event to allow customers to purchase these sets at a more affordable price.

Emart, Representative Set of Naturalism
Photo by Emart.

Emart stated that sales of value consumption sets such as low-carbon, organic, and pesticide-free products have increased by 10-20% during each holiday from 2021 through this Lunar New Year. These sets are also popular in the ongoing Chuseok pre-orders. Based on Emart’s cumulative pre-order sales (August 10-31), the representative value consumption set, the 'Low-Carbon Certified Apple and Pear Set,' ranked within the top 5 among fruit sets.

Emart diversifies and increases the quantity of value consumption gift sets every year. While the focus was previously on low-carbon fruit sets, recently they have actively introduced organic nut and seasoning sets. Animal welfare and plant-based canned sets are also emerging one after another. This Chuseok, the quantity of the representative value consumption low-carbon fruit sets has been increased by 20% compared to last year’s Chuseok, and a maximum 30% discount is offered when paying with event cards during the pre-order promotion.

Emart said it is actively discovering eco-friendly fruit specialty distributors and expert farms to select outstanding farms among those certified with strict low-carbon standards. This year, in response to abnormal weather, they quickly secured alternative production areas to supply high-quality low-carbon fruits. As a representative product, they newly introduced the 'Low-Carbon Certified Apple, Pear, and Shine Muscat Set (6 apples, 2 pears, 2 Shine Muscat grapes)' and are selling it at a 30% discounted price. The popular 'Low-Carbon Certified Apple and Pear Set (6 apples, 6 pears)' is also available at a 30% discount.

In processed sets, the popular 'Naturalist Organic Sesame Oil and Sesame Set,' which was first launched last year and sold out early, has increased its quantity by 30%. They are also introducing various new differentiated sets such as premium sea salt certified by European eco-labels and olive oil certified organic in Europe. Until 2021, organic processed sets showed little sales change, but from last Chuseok through this Lunar New Year, they have shown a growth rate in the 30% range compared to the same holidays in previous years. The eco-friendly trend, which was centered on fresh foods, is now spreading to processed foods such as seasonings.

The 'Naturalist Organic Sesame Oil and Sesame Set' is prepared at the same price as last Chuseok and is being sold at a 20% discount. A representative product of the new differentiated sets is the 'Le Gu?rande Topan Sea Salt Gift Set,' produced by traditional handcrafting methods in the famous French salt-producing region of Gu?rande and certified with the European eco-label 'Nature Progress.' It is also sold at a 20% discount.

Additionally, Emart offers animal welfare canned ham, plant-based canned ham, and canned tuna sets at 20-30% discounts during the pre-order period, priced between 20,000 and 30,000 KRW.

This content was produced with the assistance of AI translation services.