Shinsegae Department Store Teams Up with HYBE to Host SEVENTEEN Pop-up in Gangnam

Shinsegae announced on the 3rd that it will showcase the group SEVENTEEN's 'Artist-Made Collection by SEVENTEEN' popup at its Gangnam branch until the 10th. This is the first K-pop artist popup held at The Stage, a dedicated popup space in the Gangnam store.

'Artist-Made Collection by SEVENTEEN' is a project where each SEVENTEEN member participates from planning to production to present products that reflect their unique sensibilities and tastes for their fans. The project is divided into three seasons, with S.Coups, Jeonghan, Joshua, and Jun participating in this season.

At this popup, visitors can experience a variety of products reflecting the members' tastes, along with making-of videos and photo shoots documenting about 10 months of the production process. Due to the expected large number of customers and fans, the event is divided between The Stage on the 1st floor and the event hall on the basement 1st floor of the Gangnam branch.

The showroom at The Stage on the 1st floor features exhibitions of member-specific products and photo zones with various content, while the event hall on the basement 1st floor sells a variety of official SEVENTEEN merchandise.

At the entrance of The Stage showroom on the 1st floor, a garden blooming with the birth flowers of all 13 SEVENTEEN members is displayed. Individual spaces for the four members?S.Coups, Jeonghan, Joshua, and Jun?showcase official products reflecting each member’s tastes and stories for the first time.

In S.Coups’ space, there is an umbrella and a cup set expressing the wish that the sky fans see remains bright and beautiful even on rainy days. Jeonghan’s showroom features a Jjongtoram doll & blanket set resembling himself and a mood lamp. Joshua’s space offers a perfume DIY kit reflecting his fondness for fragrances, and Jun’s space presents a doll keyring set and phone case designed with a cat character he personally drew. The member-specific products experienced in the showroom can be purchased at the event hall on the basement 1st floor.

Official merchandise for SEVENTEEN’s tour 'FOLLOW' TO SEOUL (SVT TOUR FOLLOW TO SEOUL) is also available. Key items include trading card sets, postcard books, sticker sets, and acrylic stand keyrings.

Since 2018, Shinsegae Department Store has created a dedicated popup space called The Stage at its Gangnam branch, hosting popups for prestigious global luxury brands such as Louis Vuitton, Chanel, Bottega Veneta, and Roger Vivier. Moving forward, it plans to introduce content from various fields including entertainment, hobbies, travel, global companies, and platforms.

Jang Sujin, Executive Director of MD Strategy at Shinsegae Department Store, said, “This is the first time Shinsegae Department Store has partnered with HYBE to present an entertainment artist popup,” adding, “We will continue to innovate offline spaces through diverse collaborations and new attempts.”

This content was produced with the assistance of AI translation services.