Musinsa Standard to Open Flagship Store in Daegu Dongseong-ro

Largest ever with a total area of 534 pyeong across 5 floors
Operating specialized zones such as Slacks Focus Zone and Leather Shoes Zone

Musinsa's modern basic casual wear brand Musinsa Standard will officially open its flagship store in Daegu Dongseong-ro on the 22nd of this month. This is the first time Musinsa Standard is opening an offline store outside of Seoul.

The 'Musinsa Standard Dongseong-ro' flagship store is located in the Young Square building on Dongseong-ro, a 2-minute walk from Jungangno Station on Daegu Line 1. The store spans a total of five floors, from the 3rd floor above ground to the 2nd basement floor. The space covers 534 pyeong, making it the largest offline space operated by Musinsa Standard.

The first floor of the store is a unisex space mainly filled with casual clothing including denim products. The basement floors 1 and 2 are dedicated to women's products, while the 2nd and 3rd floors above ground are reserved for men's products. Notably, the 2nd floor features a separate space where customers can view Musinsa Standard leather shoes at a glance, and exclusive products available only at the Dongseong-ro flagship store will be introduced. Musinsa Standard sports products will also be available. On the 3rd floor, a 'Slacks Focus Zone' showcasing Musinsa Standard's best-selling slacks will be operated, allowing customers to experience a lineup boasting various fits and colors.

Convenience services to provide the optimal offline shopping experience have also been greatly expanded. A total of 28 fitting rooms have been installed, with 11 for women’s and 17 for men’s sections. Among these, three fitting rooms are equipped with display screens capable of mirroring and adjustable lighting, operated as 'Live Fitting Rooms' optimized for short-form video shooting. Additionally, an O2O service called 'Pickup Locker' is available, allowing customers to pick up items purchased from the online store at the physical store.

Lee Geon-oh, head of Musinsa Standard, said, “Starting with the opening of the Dongseong-ro flagship store, we plan to gradually expand Musinsa Standard’s offline shopping experience to regions outside Seoul. We are preparing limited edition products and various opening events for Musinsa Standard customers in the Daegu area, so we ask for your great support and interest.”

This content was produced with the assistance of AI translation services.