SK Magic Wins 5 Awards for 3 Consecutive Years at the 2023 Good Design Awards

SK Magic's One-Cock Ice Water Purifier.

SK Magic announced on the 31st that it has achieved a five-crown victory for three consecutive years at the domestic design competition, the ‘2023 Good Design Award (GD)’.

Hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion (KIDP), the Good Design Award is a design field awards ceremony held annually since 1985 under the Industrial Design Promotion Act. The award comprehensively evaluates products based on appearance, functionality, materials, and economic feasibility, granting the ‘Good Design (GD)’ mark to products recognized for outstanding design.

SK Magic was selected as a ‘Good Design (GD)’ winner for five products recognized for design excellence: the OneCoke Ice Water Purifier, Self-Plus Direct Water Purifier, All-Clean Booster Air Purifier, Functional Filter Showerhead, and Eco-Friendly Packaging. The eco-friendly packaging, Eco-Friendly Repackage, developed to practice ESG (Environmental, Social, and Governance) management, was recognized for its excellence in functionality, materials, and economic feasibility. The award grade will be finalized after the final review in November.

The new concept ice purifier, ‘OneCoke Ice Water Purifier,’ which surpassed 10,000 units sold immediately after its release in May and gained great popularity in the market, was highly evaluated for its design and differentiated innovative functions. It enhances user convenience by allowing simultaneous dispensing of ice and water with a single touch.

The Self-Plus Direct Water Purifier received excellent evaluations for its restrained design that enhances intuitiveness. It was selected as a Good Design (GD) by focusing on improving user convenience by dividing each functional area and allowing key functions to be viewed at a glance.

An SK Magic official said, “Our restrained design, which pursues harmony with space as well as the essence of home appliances and naturalness in daily life, is SK Magic’s unique differentiated design identity,” adding, “We will continue to listen more closely to customers’ voices and lead the market paradigm.”

This content was produced with the assistance of AI translation services.