Hanshin Engineering & Construction Registers Copyrights for 10 Designs Including Specialized Munju for 'Hanshin The Hue'

Hanshin Engineering & Construction announced on the 31st that it has completed copyright registration for 10 designs of its apartment brand 'Hanshin The Hue.'

Perspective view of the design-specialized gate of 'Hanshin The Hue,' for which Hanshin Gongyeong has completed copyright registration. / Image courtesy of Hanshin Gongyeong

This copyright registration was carried out to strengthen the competitiveness of Hanshin The Hue and enhance its brand image. The registered designs include the overall facade, gateposts, side walls, daylight-type building entrances, pilotis landscaping and interior design, and school vehicle waiting areas.

The Hanshin The Hue gatepost design-1 (registration number C-2023-033319) and others, registered with the Korea Copyright Commission, embody the brand space concept of Hanshin The Hue, "a space that provides a new experience." In particular, Hanshin Engineering & Construction explained that the gateposts, as elements that give symbolism and recognition to the entire complex, were combined with architectural and landscaping components to transform into a completely new space.

In November 2021, Hanshin Engineering & Construction conducted a major renewal, including changing the brand identity (BI) of 'Hanshin The Hue.' Hanshin The Hue focuses on the essence of home, reflects changes in customers' lives, and embodies Hanshin Engineering & Construction's motto of prioritizing residents. It is currently applied at sites such as Pohang Pentacity Hanshin The Hue and Asan Gwongok Hanshin The Hue.

A representative from Hanshin Engineering & Construction stated, "In the future, we plan to propose unique designs not only for our own projects but also for redevelopment and reconstruction project sites where we pursue orders," adding, "Combined with Hanshin Engineering & Construction's excellent construction capabilities, we will form a brand identity unique to Hanshin The Hue."

This content was produced with the assistance of AI translation services.