Kia to Project Video Reflecting Design Philosophy on DDP Exterior Walls

Kia announced on the 31st that it will participate in the media art event 'Seoul Light DDP 2023 Autumn.' The event will be held at Dongdaemun Design Plaza (DDP) from today until the 10th of next month. Kia plans to present a variety of performances and exhibitions linked to its design philosophy, 'Opposites United.'

First, Kia will hold 'Opposites United: Romancing Gemstones,' a performance expressing its design philosophy through artists' performances, on the 1st and 2nd.

The performance features six artists related to culture, art, and design, who will express Kia's design philosophy in unique ways such as light, sound, and gestures. Those wishing to attend can make reservations online through the Kia Design Communication site or enter on a first-come, first-served basis on the day of the event.

The first day of the event will begin with a keynote speech by Karim Habib, Vice President of Kia, followed by performances. ▲Sound designer and drummer Missing Ear ▲Choreographer Lee Yang-hee ▲Group Otorap, composed of artists from various fields, will present original performances. On the second day, ▲Musician Najam Su of the band 'Sultan of the Disco' ▲Singer-songwriter Alewya ▲Producer Afrodoich will participate, engaging with attendees through unique performances and stage productions.

Additionally, Kia will participate for the second consecutive year in Seoul Light's media art exhibition. Seoul Light is the largest media art event in Korea. Images are projected onto the DDP's outer wall, which measures 222 meters wide and 29 meters high, creating pictures or videos. Kia expressed the communication process of its design philosophy under the theme 'Opposites United: An Inner Journey Communicating with Customers.' This video can be viewed daily from 8 PM to 10 PM on the west outer wall of DDP during the event period.

This content was produced with the assistance of AI translation services.