Busan Port Authority Launches 'Our Seafood Together海' Consumption Promotion Campaign

Employees of Busan Port Authority (BPA) conducted a campaign on the 30th to promote seafood consumption and revitalize traditional markets by purchasing seafood directly from fish markets near the port.

On this day, about 10 employees visited Dadae Sea Park and Jinhae Yongwon Fish Market, fish markets near the port, to taste and purchase seafood to donate to the ‘BPA Hope Pantry.’ They also carried out environmental cleanup activities around the markets.

The seafood, including domestic gizzard shad and croaker worth approximately 4 million KRW, selected directly by the employees, will be delivered to neighbors in need in the local community through BPA Hope Pantries installed throughout the region.

The BPA Hope Pantry is a sharing refrigerator installed by Busan Port Authority in collaboration with the Public Coexistence Solidarity Fund at local welfare centers or administrative welfare centers.

The authority planned this campaign to contribute to the activation of seafood consumption and to support small business owners in fish markets near the port.

Employees of Busan Port Authority (BPA) are taking a commemorative photo with merchants after visiting a fish market near the port to conduct a seafood purchasing campaign.

To promote the consumption of domestic seafood, BPA donated health-boosting seafood worth 6 million KRW to the ‘BPA Hope Pantry’ during the Jungbok period in June and participated in the ‘Seafood Consumption and Fishing Village & Sea Vacation Activation Campaign’ in August.

Furthermore, on the 29th, BPA held a seafood consumption promotion campaign together with 10 container terminal operators at Busan Port.

In the future, BPA plans to continuously hold seafood consumption promotion events involving small business owners and the local community, such as campaigns where employees visit sister traditional markets and seafood cooking contests with BPA Hope Pantry operating organizations.

Kang Jun-seok, President of BPA, said, “I hope that the activities of employees visiting markets to purchase seafood and donating to the community will provide some support to the struggling seafood industry.”

This content was produced with the assistance of AI translation services.