Hugel Collaborates with Alipay to Promote 'Authenticity Verification' Campaign

Hugel announced on the 29th that it will participate in the ‘Alipay Genuine Authentication System,’ jointly promoted by China’s Ant Group’s Alipay payment service and the China Association of Plastics and Aesthetics.

At the recently held '2023 Medical Aesthetic Cooperation Partner Meeting' in China, Ji Seung-wook, head of Hugel's China branch (third from the right), is taking a commemorative photo with representatives from Alipay, the China Association of Plastic and Aesthetic Surgery, and attendees after receiving the 'Genuine Product Certification Excellence Award.'
[Photo by Hugel]

The Alipay Genuine Authentication System is a newly launched program designed to provide Chinese consumers with safe medical aesthetic services. Through the Alipay application (app), users can scan the barcodes of medical aesthetic products such as botulinum toxin (BTX) and fillers to verify their authenticity. The system will initially operate in Beijing, Shanghai, Guangzhou, and Hangzhou.

Through this system, the authenticity of Hugel’s BTX formulation ‘Letybo’ (domestic product name: Botulex) and the hyaluronic acid (HA) filler brand ‘Persnica’ (Chinese name: 붜안룬, domestic product name: The Chaeum), which is set for full-scale sales in the Chinese market, can be confirmed.

The 2023 Medical Aesthetic Cooperation Partner Meeting was recently held to commemorate the official launch of the Alipay Genuine Authentication System. This event was organized to promote positive development in China’s medical aesthetic industry. Ji Seung-wook, head of Hugel Shanghai Esthetics, Hugel’s Chinese subsidiary, and Mingjian, head of marketing and medical affairs at Meiyan Kongjian, a distribution partner under Sahuan Pharmaceutical in China, attended. At the event, Hugel was recognized for its continuous efforts in various genuine product activities since 2021 and received the ‘Excellence Award for Genuine Authentication.’

A Hugel representative stated, “We have actively participated in the Chinese government’s ‘3 Regulations (三正)’ campaign (standardization of medical aesthetic institutions, professionalization of medical staff, legalization of products) to protect consumer rights by joining the ‘Genuine Authentication System’ jointly launched by Alipay and the China Association of Plastics and Aesthetics. In addition, we will continue to operate various genuine product activities and strive to enhance the value of Hugel’s toxin and filler products.”

This content was produced with the assistance of AI translation services.