HS Ad Partners with Toss to Expand Customer Brand Experience

LG-affiliated advertising company HS Ad announced on the 29th that it has signed a business agreement with the mobile financial platform Toss. They plan to provide differentiated business models and services that connect customers' brand experiences from online to offline.

(Left) Kim Gyuha, Vice President of Business at Toss, and (Right) Park Aeri, CEO of HS Ad, signed a business agreement to develop a business model that connects customer brand experiences from online to offline.
[Photo by HS Ad]

HS Ad and Toss plan to offer differentiated brand experience services by designing a customer experience solution that includes information about brand experience spaces and point benefits earned through mission completion.

Through this agreement, companies wishing to promote offline brand spaces by commissioning HS Ad can create microsites for individual brands within the Toss app. Consumers can check information about each space through the Toss app and then visit the offline locations. By completing missions such as Toss app authentication, they can receive mission rewards in the form of Toss Points.

Both companies expect to overcome the difficulties in measuring the effectiveness of existing customer experience spaces, enabling not only the measurement of customer visits and participation but also the acquisition of demographic information and behavioral data.

HS Ad has expertise in creating various offline customer experience spaces such as LG Electronics Geumseong Radio and Shinhan Investment Corp.’s popup store ‘Pinggyego,’ while Toss possesses platform power that can connect mobile experiences to offline spaces.

Park Aeri, CEO of HS Ad, stated, “Offline customer experience spaces are emerging as venues for corporate fandom culture,” adding, “Based on customer experience data secured through this solution, we will introduce even newer customer experiences and ideas in the future.”

This content was produced with the assistance of AI translation services.