Kakao Entertainment Improves Creative Ecosystem by Providing Detailed Work Statistics

Kakao Entertainment is introducing a new feature on the creator settlement confirmation site, ‘Partner Portal,’ that allows users to check detailed statistics of their works. As part of an update to the Partner Portal, which was established to improve the domestic creative ecosystem, creators can now view not only settlement information but also episode-by-episode views, weekly views, and monthly gender and age demographics.

Kakao Entertainment announced on the 29th that it will add a feature to the Partner Portal enabling users to check detailed statistical indicators of their works, in addition to the previously provided detailed settlement information. The updated statistical indicators include ‘episode-by-episode views,’ ‘weekly views,’ and ‘monthly gender and age statistics.’

In the newly established ‘Statistics’ category on the Partner Portal, content creators such as CP (Content Provider) companies and authors can check the number of views per episode, the total weekly views from the previous week up to the last three months, and the gender and age distribution of viewers on a monthly basis from the previous month up to the last three months. Weekly views and monthly gender and age statistics are provided separately for KakaoPage and Kakao Webtoon, while episode-by-episode views are provided based on KakaoPage data.

The Partner Portal was launched in July last year as part of Kakao Entertainment’s ongoing ‘Creator Rights Improvement Plan,’ which includes the establishment of the Kakao Creative Foundation, investigations of seven CP subsidiaries, and recommendations for contract improvements. The Partner Portal expands the scope of settlement information previously provided only to CP companies that had direct distribution contracts with Kakao Entertainment to also include authors who have production contracts with CP companies.

On the Partner Portal, CP companies and authors can check detailed settlement information such as the settlement rates agreed upon between Kakao Entertainment and CP companies, taxes incurred at the time of settlement, and event cash paid to users at Kakao Entertainment’s own expense and then settled with content creators.

This update, which provides various statistical figures of works, is expected not only to assist CP companies and creators in confirming their settlement information but also to help them set the direction of their creative activities based on the statistics. Kakao Entertainment plans to continuously update the information and features provided on the Partner Portal in the future.

This content was produced with the assistance of AI translation services.