LF, US Golfwear Brand 'Random Golf Club' First Import to Korea

The First Global Golfwear Brand... "Strengthening Golf Business"

LF announced on the 28th that it will officially import the American lifestyle golfwear brand 'Random Golf Club (RGC)' to Korea for the first time next month and strengthen its golf business.

LF's Campaign Photoshoot for Random Golf Club, the First Officially Imported American Golfwear Brand in Korea [Photo by LF]

Founded in Texas, USA in 2017, Random Golf Club is the fourth golfwear brand following LF's current lines of Hazzys Golf, Daks Golf, and Doubleflag. Under the slogan "A New Way To Play Golf," the brand sheds the traditional, outdated image of golf brands and proposes a differentiated experience based on a new perspective on golf. It has formed a community of users and grown the brand within it, quickly developing a dedicated fan base among golfers worldwide.

As its name "Random" suggests, which means not following fixed rules, Random Golf Club features a complex combination of various attributes preferred by modern golfers in their apparel. The collection focuses on items that are rarely seen in conventional golfwear, such as knit pants, printed shirts, Kowichan cardigans, satin jumpers, anoraks, and snapbacks, blending golf and lifestyle. The design reflects the brand identity that pursues a 'fun' sensibility by actively using bright colors and witty graphics.

LF has planned to build a diverse golf brand portfolio tailored to the domestic golfwear market, which grew to about 6.3 trillion KRW last year, the largest scale in the world, to satisfy the more segmented tastes of Korean golfers. By directly importing Random Golf Club's unique and distinctive collections of apparel and accessories, LF also plans to establish a lineup optimized for domestic customer needs using the brand license starting from the spring/summer season next year. A pop-up store will also be operated.

Kim Sang-gyun, CEO of LF Fashion Business Division, said, "We expect Random Golf Club, which is pioneering new areas in the global golfwear market, to inspire the new generation of domestic golfers."

This content was produced with the assistance of AI translation services.