Lotte Chilsung's 'Saero' Selected for 'Special Award of the Year' at Epi Awards Korea

Lotte Chilsung Beverage announced on the 28th that it won the 'Special Award of the Year' and Gold Award at the globally prestigious marketing communication ceremony, the '2023 Effie Awards Korea.'

The Effie Awards is a world-renowned marketing communication ceremony that evaluates effective marketing cases based on the results of actual executed campaigns. It began in the United States in 1968 and currently operates more than 55 programs in 125 countries worldwide, including Korea.

Lotte Chilsung Beverage and Saero were selected as the recipients of the 'Special Award of the Year,' given to the company and brand with the highest scores this year. Additionally, the 'Zero Sugar Soju Saero Birth Campaign,' conducted around the product launch in September last year, won Gold Awards in the 'Beverages & Alcohol' category, the 'Commerce & Consumer - New Product/Service Introduction' category, and the 'Brand Content & Entertainment Products' category.

A representative from Lotte Chilsung Beverage stated, "Winning the Brand of the Year and Gold Awards recognizes the efficient and proactive launch campaign conducted from the planning stage to post-launch of Saero as the most effective marketing campaign." They added, "We will continue to do our best to make Saero, the leading zero sugar soju brand, the representative leader in the domestic soju market through active campaigns."

This content was produced with the assistance of AI translation services.