Musinsa Standard Launches 'Denim and Blue' Campaign

Ongoing for One Month Until September 26

Musinsa Standard announced on the 28th that it will launch the ‘DENIM AND BLUE’ campaign from the 30th of this month to September 26.

Musinsa Standard denim has been steadily growing while expanding its lineup. As of the first half of this year, the transaction amount of Musinsa Standard denim products more than doubled compared to the same period last year.

The fall/winter (FW) collection introduced with this campaign has significantly expanded styles to meet changing trends and customer needs. Along with steady sellers such as slacks and blazers, denim pants, which are popular as basic items, are released in 60 styles, allowing individuals to choose fits and preferences that suit them.

Notably, the denim pants lineup includes ▲Straight ▲Regular ▲Wide ▲Slim Crop, which have recorded cumulative sales approaching 500,000 units. In particular, new pants styles reflecting the latest trends, such as ▲Extra Wide Denim ▲Women’s Low Rise Wide Denim, are newly launched. Premium products collaborated with global denim companies based in T?rkiye, such as ‘Calik Denim’ and ‘Kipas’, are also introduced.

The denim styles proposed by Musinsa Standard can be seen in the showcase video released on the Musinsa application. During the event period, a coupon pack benefit offering up to 20% discount is provided when purchasing Musinsa Standard denim products.

A Musinsa Standard representative said, “Denim pants have grown into a representative steady seller alongside slacks by reflecting various customer needs from basic to trendy fits,” and added, “We recommend completing your own denim look with this FW collection, which offers various styles, materials, and colors.”

This content was produced with the assistance of AI translation services.