Seven Eleven Launches 10 Varieties of 'Utnun Sajang' Ready Meals

Convenience store 7-Eleven announced on the 25th that it will launch 10 types of ‘Utsneun Sajang Ready Meals’ through an exclusive partnership with JTBC’s delivery food entertainment program ‘Utsneun Sajang’.

The model is standing holding 10 types of 'Smiling Boss Ready Meals.'
[Photo by Seven Eleven]

‘Utsneun Sajang’ is a program where celebrities who are passionate about cooking open delivery food specialty stores and compete as owners in sales battles. The show features Lee Kyung-kyu, Park Narae, Kang Yul, Dex, and others.

7-Eleven planned the launch of the Utsneun Sajang ready meals as celebrity or famous influencer-endorsed restaurants and recipes introduced on broadcasts have recently gained tremendous popularity, making product launches based on them a guaranteed hit across the industry.

First, 7-Eleven will introduce ‘Utsneun Sajang Green Onion Cream Tteokbokki,’ featuring signature recipes from entertainers Park Narae and Kang Yul. This product is made with a savory and sweet green onion cream sauce tteokbokki topped with blanched green onions, sausages, and bacon strips to enhance the flavor, and includes nude wheat rice cakes to maximize chewiness.

Customers can also try Kang Yul’s best menu item, ‘Utsneun Sajang Arancini & Jeyuk Deopbap.’ This product features arancini (fried rice balls) stuffed with mozzarella cheese and fried, served as a rice bowl topped with the chef’s secret stir-fried spicy pork on butter-flavored fried rice known for its rich taste. Additionally, 7-Eleven plans to sequentially release other items such as aged kimchi pork belly kimbap, cheese chicken stir-fry lunchbox, mala hangover kalguksu, and mala chicken rice bowl.

To celebrate the launch of the Utsneun Sajang ready meals, 7-Eleven has prepared various events. First, on the 26th at 11 a.m., a live broadcast will be held through the Yogiyo app. ‘Utsneun Sajang Green Onion Cream Tteokbokki’ and ‘Utsneun Sajang Arancini & Jeyuk Deopbap’ will be sold during the live broadcast, and to commemorate the event, an instant discount of 8,000 KRW will be applied for purchases over 20,000 KRW on the 26th only.

Discount benefits will also be offered. Until the end of this month, a 30% instant discount will be provided for purchases of Utsneun Sajang collaboration products using KB Kookmin Card, and in September, a 20% discount event will be held for payments made with Kakao Pay Money. Moreover, all products are eligible for additional discounts of up to 30% through SKT Woozoo Pass overlapping discounts.

Im Iseon, MD of the 7-Eleven Food Team, said, “We decided to launch these products so that consumers who want to continuously purchase the unique and diverse dishes introduced on the show can easily find them at nearby 7-Eleven stores. We will continue to listen to consumer feedback and strive to quickly develop and introduce a variety of products that can lead trends.”

This content was produced with the assistance of AI translation services.