SSG.com Strengthens 'Gift Sending' Service to Capture Chuseok Gift Demand

Gift Recommendations and Enhanced Group Gifting Service

SSG.com announced on the 25th that it will strengthen its gifting service ahead of the Chuseok holiday season.

The newly improved 'Gifting 2.0' features enhanced gift-related recommendation services. Users can select desired categories such as beauty, luxury gifts, infants and children, and mobile gifts to receive related product recommendations, and also browse themed products for occasions like Chuseok gifts, birthday celebrations, and weddings. A new section gathering products that offer gift wrapping and shopping bags has been added, providing images of the completed packaging and shopping bag information. The gift finder menu, which quickly and easily recommends products suitable for the gift recipient, has also been upgraded. Users can check themed recommended products for recipients such as girlfriends, boyfriends, and parents, including themes like birthdays, health, and fatigue recovery.

SSG.com 'Gift Giving 2.0' Main Screen
[Photo by SSG.com]

The multi-recipient gifting feature, which allows sending gifts to several people at once, has been improved so that options can be selected immediately after choosing products. Additionally, leveraging the advantage of having the industry's top-level official brand halls from famous brand companies, popular gifts by brand are gathered and suggested in one place. The best official brand halls are selected and showcased, introducing popular brands by category ranked from 1st to 50th, allowing users to explore a variety of products. Best-selling products purchased by others are also revealed based on specific criteria. Popular gifts frequently given by other customers can be viewed by price range, and users can also check gifts with many ‘hearts’ pressed on products they want to buy, as well as well-reviewed and highly rated gifts.

An SSG.com representative said, "We have improved accessibility by allowing users to browse the gifting store directly from the bottom menu bar of the application (app), and enhanced visual convenience by utilizing various images and video content. We will continue to strengthen the gifting service so that SSG.com becomes the first platform that comes to mind when people want to send premium gifts to their loved ones."

This content was produced with the assistance of AI translation services.