Mercedes-Benz Board Chairman Visits Magok... Discusses Premium Product Collaboration with Kwon Bong-seok and Jung Ho-young (Comprehensive)

Visit by Chairman of the Board Kalenious and Executives
Discussion on Collaboration Including 34-Inch Extra-Large P-OLED
Declaration of "Securing 50% Market Share by 2026" Just One Day Later

LG Display announced on the 24th that Ola K?llenius, Chairman of the Board of Directors, and other Mercedes-Benz executives visited Seoul and met with Kwon Bong-seok, Vice Chairman of LG Corporation, and Jung Ho-young, President of LG Display. This came just one day after Kim Byung-gu, Executive Vice President and Head of LG Display's Auto Business Group, announced plans to secure more than 50% of the global premium automotive display market share by 2026.

Chairman K?llenius met with Vice Chairman Kwon and President Jung at the LG Display Research Building in LG Science Park, Magok, Seoul. Matthias Bechtold, CEO of Mercedes-Benz Korea, Executive Vice President Kim Byung-gu, and Chief Strategy Officer Kim Hee-yeon also attended the meeting.

The Mercedes-Benz executives visited Magok to discuss production processes, product quality, and innovation. Vice Chairman Kwon and President Jung emphasized the importance of building close relationships between manufacturers and suppliers.

On this day, LG Display introduced the Mercedes-Benz executives to next-generation automotive OLED and high-end LCD technologies under development, including a 34-inch extra-large P (Plastic)-OLED, an 18-inch slidable OLED for vehicles, transparent OLED, a 12.3-inch glasses-free 3D instrument cluster, and Switchable Privacy Mode (SPM) technology for viewing angle control.

Mercedes-Benz executives visited the LG Display Research Building at LG Science Park in Magok, Gangseo-gu, Seoul on the 24th to discuss collaboration in the premium automotive display business sector. On this day, Ola K?llenius, Chairman of the Board of Mercedes-Benz Group, rode an EQS SUV equipped with LG Display's automotive OLED and visited the LG Display Research Building, where he met with Jung Ho-young, President of LG Display (far left), and Kwon Bong-seok, Vice Chairman of LG Corporation.
[Photo by LG Display]

LG Display is recognized for its strong technological competitiveness in automotive displays, particularly with Tandem OLED and high-end LCD. The company stated, "Based on differentiated technological competitiveness, thorough quality control, and stable supply capabilities, we are strengthening our position as the world’s number one company."

Notably, LG Display developed the industry’s first Tandem OLED device. This device structure stacks two organic light-emitting layers, resulting in higher luminance (screen brightness) and longer lifespan compared to the conventional single-layer structure. It offers excellent durability and reliability. This year, the company plans to mass-produce the second-generation Tandem OLED, which improves the efficiency and luminance of the organic light-emitting device and extends its lifespan.

At the keynote speech at the International Meeting on Information Display (IMID 2023) held at BEXCO in Busan the previous day, Executive Vice President Kim said, "This year, we are mass-producing the second-generation Tandem OLED, which improves luminance and power consumption by more than 30% and 40%, respectively, compared to the first generation. We are also developing the third-generation Tandem OLED, which further improves luminance and power consumption by 20% each compared to the second generation."

LG Display supplies OLED panels to Mercedes-Benz’s premium line. The company has maintained close cooperation for 20 years since starting the automotive display project with Mercedes-Benz in 2004. Since 2020, it has supplied automotive P (Plastic)-OLEDs to premium lineups such as the S-Class, electric vehicles EQS, and EQE. In particular, the Mercedes-Benz next-generation infotainment system "MBUX Hyperscreen," which applies LG Display’s P-OLED, features a curved display extending from the driver’s seat to the passenger seat, earning praise for its outstanding interior design.

This content was produced with the assistance of AI translation services.