SSG.com Launches Fresh Food Storytelling Campaign 'Oh My God! Sinseon'

Comprehensive Coverage of Videos, Live Broadcasts, and Promotions

SSG.com announced on the 24th that it will launch a premium fresh food storytelling campaign called 'Oh My God! Fresh.'

The campaign's core is to comprehensively deliver the stories behind different fresh foods each week through video content, live commerce, and promotions. To this end, SSG.com explained that it has newly planned three types of video content. Depending on the characteristics of each product, the process of inspection and sales is portrayed as a survival audition, or a star chef visits the production site to introduce the product and recipes.

The live broadcasts and promotions also focus on introducing the product's origin, selection, and delivery process. They introduce complementary products and recipes, and run discount promotions offering related products at special prices.

SSG.com selected Shine Muscat as the first product and is holding the 'Oh My God! Freshly Picked Shine Muscat' event until the 30th. Customers can watch the video 'FRESH IDOL,' which depicts the audition-style process of the product passing missions such as weight, size, and sweetness (BRIX) before reaching the customer's table.

On the 30th at 11 a.m., a linked live broadcast called 'God! Freshly Picked Live' will be held, offering benefits such as up to 50% discount live special prices and SSG gift certificates. Recipes using Greek yogurt will also be introduced, and a promotion will be conducted where customers who purchase will receive a first-come, first-served half-price coupon for the 'LUKT Low-Sugar Yogurt Bowl Diet Pack.'

Kim Jin-seol, head of advertising and marketing at SSG.com, said, "We planned this campaign to intuitively and entertainingly convey our industry's top-level fresh food procurement and management capabilities."

This content was produced with the assistance of AI translation services.