Gyeonggi-do to Accept Applications for Advertising Promotion Awards from the 28th... 58 Million KRW Prize Money

The 5th Gyeonggi-do Advertising and Public Relations Contest Poster

Gyeonggi Province will hold the '5th Gyeonggi Province Advertising and Public Relations Contest' from the 28th of this month until October 20th.

This contest aims to raise public interest in Gyeonggi Province and discover creative promotional content from the private sector, under the slogan "Opportunities Open to Everyone."

The contest is divided into the general division (no age limit) and the student division (middle and high school students under 30 years old, university students and those on leave). Participants can enter individually or in teams of up to three people.

The contest themes include ▲Opportunity Income (opportunity income for artists, opportunity income for people with disabilities) ▲Opportunity Ladder (youth ladder, youth gap year) ▲Animal Welfare (establishing a safety net against animal abuse, creating companion animal spaces) ▲Population and Low Birthrate Policies (establishing a hotline for pregnant women in crisis, support for caregivers of second children) ▲Climate Crisis (Gyeonggi RE100), and ▲Z Ma-eum-dae-ro (free topics and formats related to Gyeonggi Province).

The contest categories for the main awards include three fields: 'Viral Film' (videos within 2 minutes), 'Print Advertisement,' and 'Short Form' (vertical videos within 1 minute). Special awards include the 'AI Utilization' category for promotional posters created using artificial intelligence (AI) engines, and the 'Z Ma-eum-dae-ro' category in the student division, where students can submit works on any topic related to Gyeonggi Province in any advertising format.

Entries can be submitted through the Gyeonggi Province Advertising and Public Relations Contest website. Explanations of major Gyeonggi Province policies related to the contest themes are also available.

Gyeonggi Province will select a total of 48 works through judging, including one grand prize winner (10 million KRW), and award the Gyeonggi Province Governor's Prize along with a total prize money of 58 million KRW. The results will be announced on the Advertising and Public Relations Contest website in November.

Lee Kyung-hoon, Director of Public Communication for Gyeonggi Province, said, "The Gyeonggi Province Advertising and Public Relations Contest, now in its fifth year, is a platform for communication involving the entire nation." He added, "Especially this year, we have newly established the 'Z Ma-eum-dae-ro' category with free themes and formats to incorporate the creative ideas of young people into promoting Gyeonggi Province. We hope many people will take an interest and actively participate."

This content was produced with the assistance of AI translation services.