LG Electronics Displays Life's Good Message on Burj Khalifa... Launches Global Campaign

'Brand Reinvent' Global Campaign Concurrent
Promotional Videos at New York, London, Dubai Landmarks
'Life’s Good with LG' SNS Campaign

LG Electronics announced on the 24th that it has launched the 'Life's Good' campaign as part of its 'Brand Reinvent' activities to communicate that the company brand is becoming younger and more dynamic.

Since the 22nd (local time), LG Electronics has displayed brand promotional videos at landmark locations in major cities such as New York in the United States, London in the United Kingdom, and Dubai in the United Arab Emirates. The message conveyed is to continue bold challenges with an optimistic attitude toward life. This was a message emphasized by CEO Jo Joo-wan during the Life's Good event for domestic employees in June. The brand philosophy and values of striving to provide a good life to customers are expressed in a youthful and dynamic manner.

An LG Electronics brand promotional video displayed on the front facade of Burj Khalifa, the world's tallest building in Dubai, United Arab Emirates. LG Electronics is conducting the 'Life's Good' global brand campaign across major landmarks and cities overseas.
[Photo by LG Electronics]

The brand promotional videos were displayed on the front facades of the Burj Khalifa, the world's tallest building in Dubai, UAE, and Landmark81, a supertall building in Ho Chi Minh City, Vietnam. The videos featured the brand symbol, the 'Face of the Future,' a digital logo play that expresses emotions through nodding and winking.

On the same day, the videos were also shown on outdoor electronic billboards in Times Square, New York, USA, and Piccadilly Circus, London, UK. In the UK, starting last week, the Life's Good brand slogan was also decorated on the exterior of the iconic red double-decker buses symbolizing London. In South Korea, the videos will be showcased on six outdoor billboards at major locations in Seoul.

An LG Electronics brand promotional video displayed on an outdoor billboard at Piccadilly Circus, London, UK. A red double-decker bus decorated with the Life's Good brand slogan is also in operation.
[Photo by LG Electronics]

From the end of this month, an SNS challenge delivering a message of optimism for a better life will be held. Life's Good with LG hand-heart filters and sticker packages applying the new visual identity elements will be distributed. The filters and sticker packages will be available for use for a certain period in major countries on platforms such as Instagram and TikTok. Collaborative influencer content and brand films will be released on LG Electronics' global SNS channels.

Representatives of bold optimists have also been selected. They include Nigerian Korean mixed-race fashion model Park Jenny, Australian national swimmer and singer-songwriter Cody Simpson, and Willow Smith, an American Hollywood actress’s daughter and singer. Collaborating with them, LG Electronics plans to present content that delivers the inspiring Life's Good message to everyone.

Last month, LG Electronics declared its vision as a 'Smart Life Solution Company' that connects and expands customers' diverse experiences. The Brand Reinvent activities are a key strategy of this vision. Lee Jung-seok, Executive Vice President and Head of LG Electronics Global Marketing Center, said, "We will strengthen communication with customers by conveying the meaning and core values of Life's Good, which contains messages of optimism for a better life and future at various customer touchpoints."

This content was produced with the assistance of AI translation services.